Equipment Mat
FailShoppers spend an estimated $67K a year here, so Equipment Mat is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $67K/yr67K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 51%top-5 click share · 23 brands · 29 sellers
Flapen Score
Equipment Mat against its category
The dotted line is the Sports & Outdoors average. Past it, Equipment Mat is stronger. Inside it, weaker.
Market
The Equipment Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Equipment Mat 67K times last year and spent an estimated $67K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $67Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- equipment mat16K searches a year
02 · Price
A sale here is worth $28.01.
Listings sell for $28.01 on average, from $9.91 to $78.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $28.01 that is $3K to $7K a year per listing.
- Average price
- $28.01inside the $15 to $100 sweet spot
- Price range
- $9.91–$78.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Accessories. It carries 7,648 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 7,648per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Equipment Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat
- Price
- $20.45
- Rating
- 4.2/5
- Reviews
- 1,874
- Age
- 2y ago

Cycleclub Exercise Bike Mat - 6mm Thick Under Bike Trainer Mat for Stationary Indoor Spin Bikes Hardwood Floor Carpet - Black Gym Equipment Mat
- Price
- $30.48
- Rating
- 4.7/5
- Reviews
- 2,851
- Age
- 3y ago

Amazon Basics Treadmill Mat and Exercise Equipment Floor Protector Non-Slip Noise Reduction 2.5 Feet x 6.0 Feet Black
- Price
- $27.05
- Rating
- 4.7/5
- Reviews
- 4,367
- Age
- 7y ago

Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
- Price
- $12.35
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 1y ago

Marcy Fitness Equipment Mat and Floor Protector for Treadmills Exercise Bikes and Accessories Mat-366 (78 x 36 x 0.25 Thickness) Black
- Price
- $30.53
- Rating
- 4.6/5
- Reviews
- 5,177
- Age
- 15y ago
Trending
estimated 90-day click momentum
SuperMats Heavy Duty Equipment Mat 12GS Made in USA Large Treadmill & Exercise Equipment Floor Protector Non-Slip Vinyl Composite Vibration Dampening Easy Clean 36 in x 90 in Black
- Price
- $52.13
- Rating
- 4.5/5
- Reviews
- 929
- Age
- 17y ago

GymCope Extra Large Exercise Mat 10x6/9x6/8x6/7x5/6x4(8mm) Thick Workout Mat for Home Gym & Garage Flooring Shoe-Friendly High-Density MMA HIIT Weight Lifting Cardio&Strength
- Price
- $77.12
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago

Cubii Non-Slip Workout Mat for Under Desk Ellipticals Floor Protection Exercise Surface for Bike Fitness Equipment & Indoor Cycling Home Gym Use 24 x 18
- Price
- $11.50
- Rating
- 4.3/5
- Reviews
- 4,019
- Age
- 8y ago

PROIRON Heavy Duty Exericse Equipment Mat Treadmill Matt 45x32/48x24/78x36 Gym Matt for Home GymFloor Protector Mat Exercise Equipment Mat for Exercise Bike Weight Bench Rowing Machine Cross Trainer
- Price
- $34.79
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 2y ago

Treadmill Walking Pad Mat for Carpet Floors 23.6x60 Foldable Treadmill Mat for Hardwood Floors Non-Slip Exercise Equipment Mat for Under Exercise Bike Walking Pad & Elliptical Noise Shock Absorption
- Price
- $20.43
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1y ago
Newest
by launch date
THAILE Exercise Bike Mat Compatible with Peloton Bikes 63x30 Bike Trainer Mats Mat for Indoor Stationary Spin Bikes Treadmill Walking Pad on Hardwood Floor Carpet Protector
- Price
- $22.10
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 9mo ago

Treadmill Walking Pad Mat for Carpet Floors 23.6x60 Foldable Treadmill Mat for Hardwood Floors Non-Slip Exercise Equipment Mat for Under Exercise Bike Walking Pad & Elliptical Noise Shock Absorption
- Price
- $20.43
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1y ago

Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
- Price
- $12.35
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 1y ago

Stepwaver Walking Pad Mat for Carpet Treamill Mat for Hardwood Floors High Density 1/4 Thickness Folable Floor Protection for Bike Elliptical Treadmill
- Price
- $23.74
- Rating
- 4.6/5
- Reviews
- 1,391
- Age
- 1y ago

HAPBEAR Treadmill Mat 55x24/68x24/79x35.5 Non-Slip Foldable Exercise Equipment Mat for Walking Pad Weight Bench Noise Reducing Shock Absorbing Floor Protector for Home Gym Carpet & Hardwood Floors
- Price
- $21.83
- Rating
- 4.5/5
- Reviews
- 758
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
29
Est. top-5 brand share
55%
Top 20: 98%
Est. top-5 click share
51%
Top 20: 85%
Open market
37%
- TONINT14%
- Cycleclub12%
- Amazon Basics10%
- THAILE9%
- MARCY9%
- GymCope8%
Demand
Equipment Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Equipment Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- equipment mat16K/yr
- elliptical mat13K/yr
- exercise equipment mats for floor12K/yr
- fitness equipment mat8K/yr
- exercise machine mat6K/yr
- elliptical mat for carpet5K/yr
- mat for under exercise equipment3K/yr
- elliptical mat for hardwood floors3K/yr
- exercise mat for treadmill2K/yr
- mats for exercise bikes197/yr
Reviews and returns
What reviews say buyers love and hate about Equipment Mat
We read the reviews and the return reasons for every product selling here.
“It's thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Equipment Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









