equipment mat
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.01avg listing price — sweet spot $15–$100
Price range
Great$9.91–$78.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 6% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,647.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 67K searches
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, equipment mat is a $67K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
equipment mat market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $70K–$84K
- units × avg price
- Launch success
- —
- 2 of 3 new (360d)
- Conversion rate
- 3.5%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
29
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
51%
Top 20: 85%
Open market
37%
- TONINT14%
- Cycleclub12%
- Amazon Basics10%
- THAILE9%
- MARCY9%
- GymCope8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top equipment mat search terms
- equipment mat16K/yr
- elliptical mat13K/yr
- exercise equipment mats for floor12K/yr
- fitness equipment mat8K/yr
- exercise machine mat6K/yr
- elliptical mat for carpet5K/yr
- mat for under exercise equipment3K/yr
- elliptical mat for hardwood floors3K/yr
- exercise mat for treadmill2K/yr
- mats for exercise bikes197/yr
Top equipment mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat
TONINT$20.454.2★1,874 rev
Cycleclub Exercise Bike Mat - 6mm Thick Under Bike Trainer Mat for Stationary Indoor Spin Bikes Hardwood Floor Carpet - Black Gym Equipment Mat
Cycleclub$30.484.7★2,851 rev
Amazon Basics Treadmill Mat and Exercise Equipment Floor Protector Non-Slip Noise Reduction 2.5 Feet x 6.0 Feet Black
Amazon Basics$27.054.7★4,367 rev
Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible
THAILE$12.354.5★262 rev
Marcy Fitness Equipment Mat and Floor Protector for Treadmills Exercise Bikes and Accessories Mat-366 (78 x 36 x 0.25 Thickness) Black
MARCY$30.534.6★5,177 rev
Newest
by launch date
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.32766 rev
Stepwaver Double-Sided Rubber Non Slip Mat for Elliptical Machine 24x17 Anti Slip Mat for Vibration Plate & Stepper Odorless & Durable 0.12
Stepwaver$9.9143 rev
THAILE Exercise Bike Mat Compatible with Peloton Bikes 63x30 Bike Trainer Mats Mat for Indoor Stationary Spin Bikes Treadmill Walking Pad on Hardwood Floor Carpet Protector
THAILE$22.10196 rev
Treadmill Mat for Carpet &Hardwood Floors 79x39 Treadmills Mat Mat for Under Treadmill/Walking Pad/Exercise Bike on Carpet Hardwood Floors Protectior Non-Slip Waterproof Noise Shock Absorption
THAILE$30.27285 rev
Treadmill Walking Pad Mat for Carpet Floors 23.6x60 Foldable Treadmill Mat for Hardwood Floors Non-Slip Exercise Equipment Mat for Under Exercise Bike Walking Pad & Elliptical Noise Shock Absorption
LM BODYCARE$20.4345 rev
Trending
90-day click momentumHaulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
Haulcove$22.324.3★
Stepwaver Double-Sided Rubber Non Slip Mat for Elliptical Machine 24x17 Anti Slip Mat for Vibration Plate & Stepper Odorless & Durable 0.12
Stepwaver$9.913.9★
SuperMats Heavy Duty Equipment Mat 12GS Made in USA Large Treadmill & Exercise Equipment Floor Protector Non-Slip Vinyl Composite Vibration Dampening Easy Clean 36 in x 90 in Black
SuperMats$52.134.5★
GymCope Extra Large Exercise Mat 10x6/9x6/8x6/7x5/6x4(8mm) Thick Workout Mat for Home Gym & Garage Flooring Shoe-Friendly High-Density MMA HIIT Weight Lifting Cardio&Strength
GymCope$77.124.6★
Cubii Non-Slip Workout Mat for Under Desk Ellipticals Floor Protection Exercise Surface for Bike Fitness Equipment & Indoor Cycling Home Gym Use 24 x 18
Cubii$11.504.3★
What buyers say about equipment mat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“True to size”
“As advertised”
“low cost”
“Works ok”
“Non slip”
“durable material”
“Very nice, thick mat”
“Lots of cushion very well made”
“Great solution for a workout area”
What buyers complain about
“It's thick”
“They are small”
“Does slip”
“Fall apart easy”
“Overpriced for the quality you get”
“Item not as described”
“Wish they were cheaper”
“Does NOT Do What It Is Supposed To Do”
“Flimsy”
“Chemical smell”
Top return reasons
Common questions
- Is equipment mat profitable to sell on Amazon United States?
- The niche generates $67K/yr across 34 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the equipment mat niche?
- 23 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in equipment mat?
- Top complaints mined from reviews: Thickness, Size-Overall, Grip. The return rate is 2.8%.
- When does demand for equipment mat peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the equipment mat niche?
- Listings span $9.91–$78.69; the average listing price is $28.01 (sweet spot $15–$100). The average incumbent carries 7,648 reviews — the moat a new listing must climb.