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England Hat

Pass

England Hat scores 65 out of 100, a Pass. Shoppers spend an estimated $17K a year here, search demand grew >1,000% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 8,101 Sports & Outdoors niches · +18 vs the category median of 47
Market size
$17K/yr28K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
47%top-5 click share · 21 brands · 30 sellers

Flapen Score

England Hat against its category

The dotted line is the Sports & Outdoors average. Past it, England Hat is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The England Hat market on Amazon at a glance

Shoppers on Amazon United States searched for England Hat 28K times last year and spent an estimated $17K. The top 5 brands take 77% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.0%
Market size, estimated
$17Ka year
Top search term
england hat20K searches a year

02 · Price

A sale here is worth $19.90.

Listings sell for $19.90 on average, from $10.60 to $33.18. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $19.90 that is $0 to $2K a year per listing.

Average price
$19.90inside the $15 to $100 sweet spot
Price range
$10.60–$33.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #27,778 within Clothing Accessories. It carries 57 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
87%
Out of stock, average day
20.6%
Average rank
#27,778in Clothing Accessories
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
57per listing
Listings tracked
38

04 · Newcomers

6 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top England Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

30

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

47%

Top 20: 81%

Open market

21%

  • Brand 135%
  • Brand 229%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%

Reviews and returns

What reviews say buyers love and hate about England Hat

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Bulky cap”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common England Hat questions

Answered from the same tracked data.