Enamel Mug

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

+21.6%

Conversion, latest week

1.7%

Market size, estimated

$53Ka year

Peak month

December2.1× the quietest month

Top search term

enamel mug45K searches a year

Listings sell for $18.24 on average, from $5.38 to $55.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.24 that is $0 to $2K a year per listing.

Average price

$18.24inside the $15 to $100 sweet spot

Price range

$5.38–$55.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #1,706 within Camp Kitchen. It carries 395 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

100%

Out of stock, average day

7.3%

Average rank

#1,706in Camp Kitchen

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

395per listing

Listings tracked

62

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months