employee of the year
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.58avg listing price — sweet spot $15–$100
Review moat
Great131.31avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$9.05–$44.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-38.5%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 23K searches
According to Flapen's Amazon United States niche tracking, employee of the year is a $21K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
employee of the year market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $6K–$13K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #2,566
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 88%
- Out of stock
- 0.4%
- Avg brand age
- 26 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
14
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
27%
- PlaqueMaker23%
- Awards4U14%
- Crown Awards13%
- Gumball Poodle8%
- Trophy Hut8%
- Generic8%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -38.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.0×
Top employee of the year search terms
- employee of the year12K/yr
- employee of the year award6K/yr
- employee of the year plaque5K/yr
Top employee of the year products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pre-designed Employee of the Month Quarter or Year Award Plaque - 8 x 10 Photo Plaque holds a 6 x 4 Portrait Photo (Year)
PlaqueMaker$31.714.7★270 rev
Gumball Poodle Funny Novelty Crazy Gym Crew Socks Gift For Men Women and Teens (Made in the USA) (Employee Of The Year)
Gumball Poodle$16.944.8★15 rev
Crown Awards Personalized Acrylic Trophy 6.3 Engraved Employee of The Year Incline Slant Acrylic Award Prime
Crown Awards$44.954.6★95 rev
Employee of The Year Frame Award Plaque Custom Photo 8X10 Gold Frame Plaque Holds A 4X6 Picture Employee Appreciation Award Wood Award Plaques Honor Photo Frames
Generic$24.440.0★0 rev
Maitys 1 Pcs Thank You Gift Employee Inspirational Acrylic Sign Prizes Employee of The Month Favor Work Appreciation Gifts Boss Day Keepsake for Nurse Teacher Assistant Women Team (Proud)
Maitys$9.054.7★367 rev
Newest
by launch dateEmployee of The Year Frame Award Plaque Custom Photo 8X10 Gold Frame Plaque Holds A 4X6 Picture Employee Appreciation Award Wood Award Plaques Honor Photo Frames
Generic$24.440 rev
Goat Trophy 6 Handmade Champion GOAT Winner Award Funny Gag Gift
Goutoports$23.82197 rev
Personalized Trophy Award for Corporate Employee Recognition Custom Name Title Year Trophy for Outstanding Performance and Years of Service Professional Office Achievement Appreciation Display Award
Unilirace$16.6320 rev
Gumball Poodle Funny Novelty Crazy Gym Crew Socks Gift For Men Women and Teens (Made in the USA) (Employee Of The Year)
Gumball Poodle$16.9415 rev
SonaGear Employee of the Year Sash White
SonaGear$10.883 rev
Trending
90-day click momentumEmployee of The Year Frame Award Plaque Custom Photo 8X10 Gold Frame Plaque Holds A 4X6 Picture Employee Appreciation Award Wood Award Plaques Honor Photo Frames
Generic$24.440.0★
Goat Trophy 6 Handmade Champion GOAT Winner Award Funny Gag Gift
Goutoports$23.824.7★
Personalized Trophy Award for Corporate Employee Recognition Custom Name Title Year Trophy for Outstanding Performance and Years of Service Professional Office Achievement Appreciation Display Award
Unilirace$16.634.3★
Trophy Hut Employee of the Month Award Plaque and Bonus Magnet! 8x10 Picture Plaque Holds a 4x6 Photo. Employee Appreciation Award. Walnut Finish
Trophy Hut$27.514.7★
Flexzion Goat Trophy Award - Greatest of All Time Funny Trophy for Adults with Engraved Plate MVP Award Goat Figurine Recognition Gift for Boss Coach Employee Fantasy Football Game Night Winner
Flexzion$24.014.7★
What buyers say about employee of the year
What buyers praise and complain about, mined from review topics.What buyers love
“I loved this plate, I bought it to give a detail and it was great, good quality and it arrived on time”
“Exactly as expected”
“I purchased the Goat Trophy Winner Award as a fun gift”
“Its affordable”
“Good construction”
“It takes time”
“Nice and easy”
“Adorable and good material”
“Sturdy, well crafted, presents well”
“So beautiful and elegant”
What buyers complain about
“not durable”
“Small”
“Poor review”
“There is not easy contact to replace/exchange”
“Expensive paperweight”
“I was initially concerned about the stability of the figurine as this is often the part that can be cheaply made and/or maybe not be well attached to the base”
“Its heavy”
Top return reasons
Common questions
- Is employee of the year profitable to sell on Amazon United States?
- The niche generates $21K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the employee of the year niche?
- 12 brands and 14 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in employee of the year?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.3%.
- When does demand for employee of the year peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 12.0× the quietest.
- What does it cost to enter the employee of the year niche?
- Listings span $9.05–$44.95; the average listing price is $25.58 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.