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Emergency Survival Water Straws

Fail

The top 5 brands take 100% of clicks, so Emergency Survival Water Straws is a Fail.

Flapen Score
32
32 / 100
Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size
$56K/yr23K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
93%top-5 click share · 5 brands · 29 sellers

Flapen Score

Emergency Survival Water Straws against its category

The dotted line is the Sports & Outdoors average. Past it, Emergency Survival Water Straws is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emergency Survival Water Straws market on Amazon at a glance

Shoppers on Amazon United States searched for Emergency Survival Water Straws 23K times last year and spent an estimated $56K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
5.3%
Market size, estimated
$56Ka year
Top search term
ravik water straw9K searches a year

02 · Price

A sale here is worth $46.20.

Listings sell for $46.20 on average, from $13.65 to $76.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $46.20 that is $5K to $12K a year per listing.

Average price
$46.20inside the $15 to $100 sweet spot
Price range
$13.65–$76.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Hydration & Filtration. It carries 20,987 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Hydration & Filtration
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
20,987per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Emergency Survival Water Straws products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 220%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Emergency Survival Water Straws search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 8.9× · 9 of 12 months tracked

Search terms

Top Emergency Survival Water Straws search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ravik water straw9K/yr
  • practical survival water straw6K/yr
  • pure flow water filter7K/yr

Reviews and returns

What reviews say buyers love and hate about Emergency Survival Water Straws

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
0.9%of orders come back
“Too expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Emergency Survival Water Straws questions

Answered from the same tracked data.