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Emergency Sleeping Bag

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -74.4% this quarter, so Emergency Sleeping Bag is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 47
Market size
$686K/yr539K searches / yr
90-day growth
-74.4%search demand this quarter
Competition
43%top-5 click share · 17 brands · 24 sellers

Flapen Score

Emergency Sleeping Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Emergency Sleeping Bag is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emergency Sleeping Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Emergency Sleeping Bag 539K times last year and spent an estimated $686K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb–Oct–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -74.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $686K a year.

Searches, last 12 months
539K
Growth, 90 days vs prior 90
-74.4%
Conversion, latest week
4.3%
Market size, estimated
$686Ka year
Peak month
January7.0× the quietest month
Top search term
emergency sleeping bag161K searches a year

02 · Price

A sale here is worth $29.39.

Listings sell for $29.39 on average, from $6.37 to $97.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $29.39 that is $37K to $44K a year per listing.

Average price
$29.39inside the $15 to $100 sweet spot
Price range
$6.37–$97.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$37K–$44K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #18 within Tents & Shelters. It carries 1,550 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#18in Tents & Shelters
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,550per listing
Listings tracked
34

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Emergency Sleeping Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

24

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

24%

  • Brand 121%
  • Brand 214%
  • Brand 314%
  • Brand 411%
  • Brand 58%
  • Brand 67%

Demand

Emergency Sleeping Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Emergency Sleeping Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emergency sleeping bag161K/yr
  • emergency bivy28K/yr
  • sierra madre emergency sleeping bag120K/yr
  • emergency sleeping bags for survival57K/yr
  • survival sleeping bag18K/yr
  • sierra madre21K/yr
  • sol escape bivvy8K/yr
  • emergency bivvy9K/yr
  • sierra madre sleeping bag34K/yr
  • emergency sleeping bags15K/yr

Reviews and returns

What reviews say buyers love and hate about Emergency Sleeping Bag

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Advertised Vs Actual Product”
12%of negative reviews mention “Size-Overall”
0.7%of orders come back
“These are big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Emergency Sleeping Bag questions

Answered from the same tracked data.