Emergency Preparedness Items

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $275K a year.

Searches, last 12 months

299K

Growth, 90 days vs prior 90

-47.2%

Conversion, latest week

1.6%

Market size, estimated

$275Ka year

Peak month

January2.6× the quietest month

Top search term

emergency preparedness items111K searches a year

Listings sell for $56.23 on average, from $5.72 to $374.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $56.23 that is $0 to $6K a year per listing.

Average price

$56.23inside the $15 to $100 sweet spot

Price range

$5.72–$374.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

0.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #64 within Safety & Survival. It carries 11,568 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

94%

Out of stock, average day

0.2%

Average rank

#64in Safety & Survival

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

11,568per listing

Listings tracked

77

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

58 months