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Emergency Heat

Fail

Demand is soft, at -92.9% this quarter, so Emergency Heat is a Fail.

Flapen Score
32
32 / 100
Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size
$187K/yr111K searches / yr
90-day growth
-92.9%search demand this quarter
Competition
92%top-5 click share · 2 brands · 61 sellers

Flapen Score

Emergency Heat against its category

The dotted line is the Sports & Outdoors average. Past it, Emergency Heat is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emergency Heat market on Amazon at a glance

Shoppers on Amazon United States searched for Emergency Heat 111K times last year and spent an estimated $187K. All 2 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -92.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-92.9%
Conversion, latest week
11.2%
Market size, estimated
$187Ka year
Peak month
January16.1× the quietest month
Top search term
hot hands super warmers29K searches a year

02 · Price

A sale here is worth $14.98.

Listings sell for $14.98 on average, from $3.12 to $30.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $14.98 that is $15K to $19K a year per listing.

Average price
$14.98under the $15 to $100 sweet spot
Price range
$3.12–$30.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$19K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #8 within Safety & Survival. It carries 16,231 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#8in Safety & Survival
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
16,231per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Emergency Heat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%
  • Open — no brand owns it (0%)

Demand

Emergency Heat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 16.1×

Search terms

Top Emergency Heat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hot hands super warmers29K/yr
  • emergency heat31K/yr
  • super warmers8K/yr
  • super hand warmers5K/yr
  • hot hands super warmers 18 hour3K/yr
  • hothands super warmer4K/yr
  • hot hands super warmer2K/yr
  • heat source for power outage11K/yr
  • emergency heat for power outage19K/yr

Reviews and returns

What reviews say buyers love and hate about Emergency Heat

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Warmth”
45%of negative reviews mention “Heating”
2.1%of orders come back
“Hardly heats up”
A buyer, on “Heating”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Emergency Heat questions

Answered from the same tracked data.