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Emergency Food Supply

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -40.5% this quarter, so Emergency Food Supply is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 47
Market size
$4.3M/yr2.9M searches / yr
90-day growth
-40.5%search demand this quarter
Competition
41%top-5 click share · 10 brands · 54 sellers

Flapen Score

Emergency Food Supply against its category

The dotted line is the Sports & Outdoors average. Past it, Emergency Food Supply is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emergency Food Supply market on Amazon at a glance

Shoppers on Amazon United States searched for Emergency Food Supply 2.9M times last year and spent an estimated $4.3M. The top 5 brands take 92% of clicks. Demand peaks in Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-40.5%
Conversion, latest week
2.1%
Market size, estimated
$4.3Ma year
Peak month
October2.2× the quietest month
Top search term
emergency food665K searches a year

02 · Price

A sale here is worth $70.67.

Listings sell for $70.67 on average, from $9.41 to $308.61. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $70.67 that is $71K to $88K a year per listing.

Average price
$70.67inside the $15 to $100 sweet spot
Price range
$9.41–$308.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,000–1,250
Revenue per listing a year
$71K–$88K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #39 within Camp Kitchen. It carries 3,987 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
87%
Out of stock, average day
2.4%
Average rank
#39in Camp Kitchen
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,987per listing
Listings tracked
39

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Emergency Food Supply products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

54

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

41%

Top 20: 77%

Open market

6%

  • Brand 132%
  • Brand 229%
  • Brand 317%
  • Brand 411%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Emergency Food Supply search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.2×

Search terms

Top Emergency Food Supply search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emergency food665K/yr
  • augason farms501K/yr
  • freeze dried food372K/yr
  • survival food429K/yr
  • dehydrated food154K/yr
  • augason farms 10 can clearance sale181K/yr
  • emergency food supply243K/yr
  • dry food54K/yr
  • readywise37K/yr
  • prepper food39K/yr

Reviews and returns

What reviews say buyers love and hate about Emergency Food Supply

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Value For Money”
0.1%of orders come back
“Extremely expensive”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Emergency Food Supply questions

Answered from the same tracked data.