Is emergency candles profitable to sell on Amazon United States?

The niche generates $717K/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -76.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the emergency candles niche?

19 brands and 47 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in emergency candles?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.0%.

When does demand for emergency candles peak?

Demand peaks in Jan–Oct; the busiest month runs 6.0× the quietest.

What does it cost to enter the emergency candles niche?

Listings span $9.07–$65.08; the average listing price is $28.78 (sweet spot $15–$100). The average incumbent carries 2,324 reviews — the moat a new listing must climb.

emergency candles

Worth a look

Shows a sweet-spot price point ($28.78 avg), but soft demand (-76.5% this quarter) keeps it on the watch list.

Avg price

Incredible$28.78

avg listing price — sweet spot $15–$100

Price range

Great$9.07–$65.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Good$717K

$717K/yr · 657K searches

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,323.61

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-76.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, emergency candles is a $717K/yr Amazon United States market (657K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Oct. Verdict: Worth a look — 54/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

emergency candles market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $863K–$1.2M; units × avg price
Conversion rate: 3.8%
Avg BSR: #125
Page quality: 0%
Prime: 97%
Sponsored: 89%
Out of stock: 6.7%
Avg brand age: 55 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

22%

UCO30%
Hyoola18%
Sterno11%
NOMFIX9%
Stock Your Home7%
CandleLife3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -76.5% search growth over the last 90 days.

Peak months: Jan, Oct · busiest ÷ quietest = 6.0×

Open Trend

Top emergency candles search terms

emergency candles232K/yr -78.3%2.9% conv.
uco47K/yr -52.7%0.2% conv.
uco candle lantern73K/yr -63.5%1.8% conv.
emergency candles long burning64K/yr -80.3%3.5% conv.
candles for power outages63K/yr -89.4%2.8% conv.
uco lantern22K/yr -39.5%1.4% conv.
survival candles24K/yr -67.6%1.9% conv.
emergency candle27K/yr -78.5%2.4% conv.
emergency candles for power outage29K/yr -86.5%3.6% conv.
uco candles14K/yr -41.9%4.5% conv.

All search terms

Top emergency candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hyoola Emergency Candles White Short Tapers Unscented Emergency Candle for Home and Emergencies Kit (Pack of 24)

Hyoola$9.914.4★1,518 rev

Sterno 100-Hour Emergency Candles - Long Burning Unscented Candles for Emergencies and Power Outages - Burns Up to 100 Hours - Set of 6 - Clean Burning Liquid Paraffin

Sterno$37.114.6★665 rev

15-Hour White Candles for UCO Candle Lanterns Long-Burning Candles for Outdoor Camping Prepping Supplies and Emergency Preparedness 20-Pack

UCO$24.094.7★4,242 rev

20Pack Emergency Candles for Power Outages 15H White Candle 3 Unscented

NOMFIX$24.034.3★491 rev

Hyoola Long Burning Liquid Candles - 80 Hour Burn Time 3 Pack - Survival & Emergency Use

Hyoola$14.794.5★169 rev

Newest

by launch date

CAKETYCG 24+Hour Candle Set 24 Pack 2.8oz Emergency Candles for Power Outages Mountain Climbing Wild and Camping Use. Portable and Tabletop Design Bulk Emergency Candle Supplies.

CAKETYCG$29.67619 rev

3mo ago

100 Hour Candles (Pack of 8) Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies

Stock Your Home$29.51100 rev

5mo ago

100 Hour Candles Pack of 12 Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies

Stock Your Home$40.58100 rev

8mo ago

GasOne 115+ Hours Emergency Candle Set 8-Pack Liquid Candles Clean Burning Unscented Long-Burning Candles for Ambient Lighting Power Outages Camping & Blackouts

Gas One$37.22157 rev

11mo ago

Natural Beeswax Emergency Candles Long Lasting Burning for Outdoor Indoor Emergency Power Outages - Pack of 15 - Yellow Thin Bees Wax Pillar Candle

TELOSMA$30.2942 rev

1y ago

What buyers say about emergency candles

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow15%

“Excellent light”

Quality-Overall13%

“These candles are a very good quality”

Advertised Vs Actual Product13%

“Just what we wanted”

Value For Money12%

“Worth it”

Durability6%

“They feel dependable and long lasting”

Smell6%

“No odor”

Size-Overall4%

“Great fit and price”

Ease Of Use4%

“easy to tuck away somewhere accessible without taking up a ton of space”

Fire Resistance4%

“They burn really clean with no smoke”

Portability2%

“easy and safe to handle and transport”

What buyers complain about

Size-Overall14%

“These are short”

Quality-Overall14%

“Poor quality control”

Durability12%

“Dont last”

Flammable9%

“Useless small flame”

Value For Money8%

“It may cost a bit more”

Advertised Vs Actual Product6%

“Not as advertised”

Smell4%

“diluting its beeswax smell”

Leak-Proof4%

“Leaks everywhere in the box”

Brightness/Shine/Glow3%

“Doesnt work for me as they dont burn brightly”

Ease Of Use2%

“Not easy to use”

Top return reasons

Size-Overall47%

Value For Money12%

Advertised Vs Actual Product9%

Leak-Proof6%

Color6%

Smell3%

Defective Material/Parts2%

Functionality-Overall2%

Quality-Overall2%

Material Quality1%

Common questions

Is emergency candles profitable to sell on Amazon United States?: The niche generates $717K/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -76.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the emergency candles niche?: 19 brands and 47 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in emergency candles?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.0%.
When does demand for emergency candles peak?: Demand peaks in Jan–Oct; the busiest month runs 6.0× the quietest.
What does it cost to enter the emergency candles niche?: Listings span $9.07–$65.08; the average listing price is $28.78 (sweet spot $15–$100). The average incumbent carries 2,324 reviews — the moat a new listing must climb.