emergency blankets bulk
Skip itSoft demand (-55.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.70avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$6.59–$68.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,292.83avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 20K searches
Growth
Bad-55.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, emergency blankets bulk is a $27K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
emergency blankets bulk market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 5.0%
- Avg brand age
- 51 months
- Avg seller age
- 216 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
22
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
19%
- MIXIAO29%
- K Kingstar21%
- Mart Cobra15%
- General Medi7%
- PREPARED4X5%
- Kemp USA4%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -55.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.7×
Top emergency blankets bulk search terms
- emergency blankets bulk9K/yr
- mylar blankets bulk3K/yr
- emergency blanket bulk4K/yr
- bulk emergency blankets3K/yr
Top emergency blankets bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIXIAO Emergency Foil Blanket (Pack of 50) Survival Thermal Mylar Blankets Individually Packaged Perfect for Outdoors Hiking Marathons or First Aid
MIXIAO$28.354.7★310 rev
K Kingstar Emergency Blankets 120 Packs 84 L x 52 W Survival Gear for Family & Homeless Emergency Warmth Bulk Survival Reusable Mylar Thermal Blankets for Car Kits Bug Out Bags & First Aid
K Kingstar$53.054.7★447 rev
Mart Cobra Emergency Blanket 100-Pack | Reflective Thermal Blanket | Survival Gear | Lightweight Mylar Blankets | Retains 90% Body Heat | Essential for Camping First Aid Homeless Care Package Bulk
Mart Cobra$60.794.7★4,909 rev
General Medi Emergency Blanket (12-Pack) Emergency Silver Foil Blanket Perfect for Outdoors Hiking Survival Marathons or First Aid
General Medi$9.434.7★1,412 rev
PREPARED4X Emergency Mylar Poncho Survival Rain Poncho with Hood Lightweight Compact Reusable Emergency Blanket Poncho for Hiking Camping Thermal Gear Car Kit Outdoors 4 Pack (Orange)
PREPARED4X$18.864.6★9,599 rev
Newest
by launch date![Dont Die In The Woods - Survival Poncho [4-Pack Refill] - Rain Protection + Heat Retention - Wearable Emergency Space Blanket For Hiking Camping Outdoor Gear (Orange)](https://m.media-amazon.com/images/I/51dEcLD-1YL.jpg)
Dont Die In The Woods - Survival Poncho [4-Pack Refill] - Rain Protection + Heat Retention - Wearable Emergency Space Blanket For Hiking Camping Outdoor Gear (Orange)
Don't Die In The Woods$17.3317 rev
Aidehelp 24 Pack Emergency Blankets - Mylar Thermal Space Blankets for Survival and Protection - Ideal for Camping Outdoors Hiking Rescue Marathons
Aidehelp$19.19161 rev
Jamntower 300 Pcs Emergency Blanket and Sock Bulk Emergency Thermal Space Blankets Survival Winter Socks Gold and Silver Double-Sided Insulating Kits for Outdoors Camping Homeless Hiking
Jamntower$67.552 rev
SecuCaptain Survival Emergency Thermal Blankets: 4/10/25/30/50/75/100 PCS Extra Large 84 x63 Space Mylar Blanket Kit for Outdoor Cold Winter Camping Hiking Car Bug Out Bag or First Aid
SecuCaptain$9.67578 rev
Emergency Blanket for Camping & Survival 30 Packs 84 L x 52 W Professional Grade Reusable Space Blanket Provides Thermal Protection for Hunters Hikers & Preppers in Snow and Cold Weather
K Kingstar$19.57447 rev
Trending
90-day click momentumDont Die In The Woods - Survival Poncho [4-Pack Refill] - Rain Protection + Heat Retention - Wearable Emergency Space Blanket For Hiking Camping Outdoor Gear (Orange)
Don't Die In The Woods$17.334.3★
Kemp USA Emergency Mylar Blanket Pack of 25 Lightweight Thermal Reflective Survival Blanket First Aid Disaster Preparedness Camping Vehicle Bug Out Bag Emergency Supply Gear
Kemp USA$18.684.8★
Emergency Blanket for Camping & Survival 30 Packs 84 L x 52 W Professional Grade Reusable Space Blanket Provides Thermal Protection for Hunters Hikers & Preppers in Snow and Cold Weather
K Kingstar$19.574.7★
PREPARED4X Emergency Mylar Poncho Survival Rain Poncho with Hood Lightweight Compact Reusable Emergency Blanket Poncho for Hiking Camping Thermal Gear Car Kit Outdoors 4 Pack (Orange)
PREPARED4X$18.864.6★
General Medi Emergency Blanket (12-Pack) Emergency Silver Foil Blanket Perfect for Outdoors Hiking Survival Marathons or First Aid
General Medi$9.434.7★
What buyers say about emergency blankets bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the money”
“As advertised”
“Warm”
“they seem well made”
“Very durable”
“Perfect fit”
“These blankets are very compact”
“Many uses”
“Perfect for using during cold weather”
“These blankets are very lightweight”
What buyers complain about
“A little thin”
“They are larger than some other brands”
“obviously not as good as I expected”
“Not durable AT ALL”
“material is bad”
“dim the lights shining through”
“I did not notice any difference in comfort level of heat”
“When I unfolded blanket the folds were sticking together and blanket ripped”
“very, very flimsy”
“Waste of Money”
Top return reasons
Common questions
- Is emergency blankets bulk profitable to sell on Amazon United States?
- The niche generates $27K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -55.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the emergency blankets bulk niche?
- 15 brands and 22 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in emergency blankets bulk?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.4%.
- When does demand for emergency blankets bulk peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the emergency blankets bulk niche?
- Listings span $6.59–$68.03; the average listing price is $28.70 (sweet spot $15–$100). The average incumbent carries 2,293 reviews — the moat a new listing must climb.