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Emergency Blankets Bulk

Fail

Demand is soft, at -55.0% this quarter, so Emergency Blankets Bulk is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$27K/yr20K searches / yr
90-day growth
-55.0%search demand this quarter
Competition
67%top-5 click share · 15 brands · 22 sellers

Flapen Score

Emergency Blankets Bulk against its category

The dotted line is the Sports & Outdoors average. Past it, Emergency Blankets Bulk is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emergency Blankets Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Emergency Blankets Bulk 20K times last year and spent an estimated $27K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-55.0%
Conversion, latest week
4.7%
Market size, estimated
$27Ka year
Peak month
November5.7× the quietest month
Top search term
emergency blankets bulk9K searches a year

02 · Price

A sale here is worth $28.70.

Listings sell for $28.70 on average, from $6.59 to $68.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.70 that is $0 to $3K a year per listing.

Average price
$28.70inside the $15 to $100 sweet spot
Price range
$6.59–$68.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #38 within Safety & Survival. It carries 2,293 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#38in Safety & Survival
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
2,293per listing
Listings tracked
18

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Emergency Blankets Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

22

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • Brand 129%
  • Brand 221%
  • Brand 315%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Emergency Blankets Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Emergency Blankets Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emergency blankets bulk9K/yr
  • mylar blankets bulk3K/yr
  • emergency blanket bulk4K/yr
  • bulk emergency blankets3K/yr

Reviews and returns

What reviews say buyers love and hate about Emergency Blankets Bulk

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
15%of negative reviews mention “Thickness”
1.4%of orders come back
“A little thin”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Emergency Blankets Bulk questions

Answered from the same tracked data.