Emergency Blankets

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-55.3%

Conversion, latest week

8.1%

Market size, estimated

$1.3Ma year

Peak month

January3.5× the quietest month

Top search term

emergency blanket519K searches a year

Listings sell for $10.68 on average, from $3.98 to $24.37. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $10.68 that is $85K to $107K a year per listing.

Average price

$10.68under the $15 to $100 sweet spot

Price range

$3.98–$24.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

8,000–10,000

Revenue per listing a year

$85K–$107K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #12 within Safety & Survival. It carries 3,351 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#12in Safety & Survival

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

3,351per listing

Listings tracked

9

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months