Skip to content

Emergency Blanket for Car

Fail

Demand is soft, at -56.8% this quarter, so Emergency Blanket for Car is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$36K/yr22K searches / yr
90-day growth
-56.8%search demand this quarter
Competition
70%top-5 click share · 10 brands · 14 sellers

Flapen Score

Emergency Blanket for Car against its category

The dotted line is the Sports & Outdoors average. Past it, Emergency Blanket for Car is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emergency Blanket for Car market on Amazon at a glance

Shoppers on Amazon United States searched for Emergency Blanket for Car 22K times last year and spent an estimated $36K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-56.8%
Conversion, latest week
9.4%
Market size, estimated
$36Ka year
Peak month
December7.5× the quietest month
Top search term
emergency blanket for car17K searches a year

02 · Price

A sale here is worth $17.45.

Listings sell for $17.45 on average, from $3.98 to $39.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $17.45 that is $2K to $4K a year per listing.

Average price
$17.45inside the $15 to $100 sweet spot
Price range
$3.98–$39.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Safety & Survival. It carries 4,059 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Safety & Survival
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,059per listing
Listings tracked
16

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Emergency Blanket for Car products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • Brand 134%
  • Brand 213%
  • Brand 313%
  • Brand 412%
  • Brand 511%
  • Brand 65%
  • Open — no brand owns it (4 brands, 13%)

Demand

Emergency Blanket for Car search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Emergency Blanket for Car search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emergency blanket for car17K/yr
  • emergency car blanket4K/yr
  • car blanket emergency2K/yr

Reviews and returns

What reviews say buyers love and hate about Emergency Blanket for Car

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Warmth”
17%of negative reviews mention “Thickness”
1.1%of orders come back
“Doesn't seem thicker than usual”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Emergency Blanket for Car questions

Answered from the same tracked data.