Emergency Bivy
FailDemand is soft, at -41.6% this quarter, so Emergency Bivy is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $74K/yr85K searches / yr
- 90-day growth
- -41.6%search demand this quarter
- Competition
- 48%top-5 click share · 15 brands · 37 sellers
Flapen Score
Emergency Bivy against its category
The dotted line is the Sports & Outdoors average. Past it, Emergency Bivy is stronger. Inside it, weaker.
Market
The Emergency Bivy market on Amazon at a glance
Shoppers on Amazon United States searched for Emergency Bivy 85K times last year and spent an estimated $74K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -41.6%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $74Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- emergency bivy28K searches a year
02 · Price
A sale here is worth $29.48.
Listings sell for $29.48 on average, from $7.70 to $97.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $29.48 that is $0 to $3K a year per listing.
- Average price
- $29.48inside the $15 to $100 sweet spot
- Price range
- $7.70–$97.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #31 within Tents & Shelters. It carries 1,566 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.4%
- Average rank
- #31in Tents & Shelters
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,566per listing
- Listings tracked
- 29
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Emergency Bivy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Survive Outdoors Longer 90% Emergency Bivvy - Comes with Survival Whistle & Tinder Paracord Drawstring - Add to Emergency Kit & Hiking Gear - Waterproof Windproof & Tear-Resistant
- Price
- $23.52
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 5y ago

SOL Escape Bivvy with Hood - Emergency Preparedness Blanket - Reflects Up to 70% Body Heat - Outdoor Survival Bivvy - Water Resistant - Durable & Breathable - Winter Camping Supplies - Green
- Price
- $84.32
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 2y ago

Zmoon Emergency Sleeping Bag Survival Bag Portable Waterproof Thermal Bivy Sacks Bivvy Bags Camping Mylar Sleeping Bag Survival Gear Emergency Blankets Survival Shelter (Orange Pack of 2)
- Price
- $12.65
- Rating
- 4.6/5
- Reviews
- 3,487
- Age
- 7y ago

Emergency Sleeping Bag Survival Bag 2 Pack | Survival Bivy Sack | Portable Blanket Survival Gear Bivvy Thermal Sleeping Bag Camping
- Price
- $16.27
- Rating
- 4.7/5
- Reviews
- 2,900
- Age
- 10y ago

S.O.L. Survive Outdoors Longer 90% Emergency Bivvy - Comes with Survival Whistle & Tinder Paracord Drawstring - Hiking Gear - Waterproof Windproof & Tear-Resistant - 3.8 oz Green
- Price
- $24.40
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 5y ago
Trending
estimated 90-day click momentum![Dont Die In The Woods - Survival Poncho [1-Pack] - Rain Protection + Heat Retention - Wearable Emergency Space Blanket For Hiking Camping First Aid Kit Outdoor Gear (Orange)](https://m.media-amazon.com/images/I/51FJaUWz4HL.jpg)
Dont Die In The Woods - Survival Poncho [1-Pack] - Rain Protection + Heat Retention - Wearable Emergency Space Blanket For Hiking Camping First Aid Kit Outdoor Gear (Orange)
- Price
- $7.70
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 8mo ago

Dont Die In The Woods - Rain + Heat Emergency Poncho - Wearable Mylar Space Blanket For Hiking Camping First Aid Survival
- Price
- $19.49
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 8mo ago

Thermal Emergency Sleeping Bag for Survival: Reflects 90% of Body Heat
- Price
- $9.70
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 6mo ago

SOL Escape Bivvy with Hood - Emergency Preparedness Blanket - Reflects Up to 70% Body Heat - Outdoor Survival Bivvy - Water Resistant - Durable & Breathable - Winter Camping Supplies - Orange 60 GSM
- Price
- $72.69
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago

Zmoon Emergency Sleeping Bag Survival Bag Portable Waterproof Thermal Bivy Sacks Bivvy Bags Camping Mylar Sleeping Bag Survival Gear Emergency Blankets Survival Shelter (Orange Pack of 2)
- Price
- $12.65
- Rating
- 4.6/5
- Reviews
- 3,487
- Age
- 7y ago
Newest
by launch date
Thermal Emergency Sleeping Bag for Survival: Reflects 90% of Body Heat
- Price
- $9.70
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 6mo ago

Emergency Sleeping Bag 1 Pack | for Survival Gear and Supplies Life Bivy Sack Waterproof Mylar Emergency Blankets for Survival Kit Car Camping Gear Hiking Tac Bivvy Go Bag Supplies Sleep Sacks Shelter
- Price
- $9.38
- Rating
- 4.6/5
- Reviews
- 1,176
- Age
- 7mo ago
![Dont Die In The Woods - Survival Poncho [1-Pack] - Rain Protection + Heat Retention - Wearable Emergency Space Blanket For Hiking Camping First Aid Kit Outdoor Gear (Orange)](https://m.media-amazon.com/images/I/51FJaUWz4HL.jpg)
Dont Die In The Woods - Survival Poncho [1-Pack] - Rain Protection + Heat Retention - Wearable Emergency Space Blanket For Hiking Camping First Aid Kit Outdoor Gear (Orange)
- Price
- $7.70
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 8mo ago

Dont Die In The Woods - Rain + Heat Emergency Poncho - Wearable Mylar Space Blanket For Hiking Camping First Aid Survival
- Price
- $19.49
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 8mo ago

SURVIVE Survival Tent with Doors 2 Person Mylar Emergency Shelter Orange
- Price
- $23.73
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
37
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 92%
Open market
17%
- S.O.L. Survive Outdoors Longer45%
- Zmoon10%
- Go Time Gear9%
- Leberna9%
- Don't Die In The Woods6%
- Mart Cobra5%
- Open — no brand owns it (9 brands, 17%)
Demand
Emergency Bivy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Emergency Bivy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- emergency bivy28K/yr
- sol escape bivvy8K/yr
- emergency bivvy9K/yr
- sol bivvy6K/yr
- emergency bivy sack8K/yr
- sol bivy6K/yr
- life bivy8K/yr
- survival bivy4K/yr
- sol bivy sack5K/yr
- survival bivy sack2K/yr
Reviews and returns
What reviews say buyers love and hate about Emergency Bivy
We read the reviews and the return reasons for every product selling here.
“Regular blankets wont work if heat source is lost for a long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emergency Bivy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









