Is emergency bivy profitable to sell on Amazon United States?

The niche generates $74K/yr across 29 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -41.6%. Flapen's verdict: Skip it (44/100).

How competitive is the emergency bivy niche?

15 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in emergency bivy?

Top complaints mined from reviews: Heating, Thickness, Size-Overall. The return rate is 0.9%.

When does demand for emergency bivy peak?

Demand peaks in Jan–Feb–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the emergency bivy niche?

Listings span $7.70–$97.73; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 1,566 reviews — the moat a new listing must climb.

emergency bivy

Skip it

Soft demand (-41.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.48

avg listing price — sweet spot $15–$100

Price range

Great$7.70–$97.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,566.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$74K

$74K/yr · 85K searches

Growth

Bad-41.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, emergency bivy is a $74K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

emergency bivy market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $88K–$118K; units × avg price
Conversion rate: 3.0%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 11.4%
Avg brand age: 62 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

17%

S.O.L. Survive Outdoors Longer45%
Zmoon10%
Go Time Gear9%
Leberna9%
Don't Die In The Woods6%
Mart Cobra5%
Open — no brand owns it (9 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.6% search growth over the last 90 days.

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top emergency bivy search terms

emergency bivy28K/yr -27.2%4.1% conv.
sol escape bivvy8K/yr -24.3%2.2% conv.
emergency bivvy9K/yr -45.7%3.9% conv.
sol bivvy6K/yr -39.3%3.1% conv.
emergency bivy sack8K/yr -42.0%4.8% conv.
sol bivy6K/yr -46.4%2.8% conv.
life bivy8K/yr -54.6%0.9% conv.
survival bivy4K/yr -60.0%2.0% conv.
sol bivy sack5K/yr -81.1%1.3% conv.
survival bivy sack2K/yr -66.5%0.8% conv.

All search terms

Top emergency bivy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Survive Outdoors Longer 90% Emergency Bivvy - Comes with Survival Whistle & Tinder Paracord Drawstring - Add to Emergency Kit & Hiking Gear - Waterproof Windproof & Tear-Resistant

S.O.L. Survive Outdoors Longer$23.524.7★417 rev

SOL Escape Bivvy with Hood - Emergency Preparedness Blanket - Reflects Up to 70% Body Heat - Outdoor Survival Bivvy - Water Resistant - Durable & Breathable - Winter Camping Supplies - Green

S.O.L. Survive Outdoors Longer$84.324.5★31 rev

Zmoon Emergency Sleeping Bag Survival Bag Portable Waterproof Thermal Bivy Sacks Bivvy Bags Camping Mylar Sleeping Bag Survival Gear Emergency Blankets Survival Shelter (Orange Pack of 2)

Zmoon$12.654.6★3,487 rev

Emergency Sleeping Bag Survival Bag 2 Pack | Survival Bivy Sack | Portable Blanket Survival Gear Bivvy Thermal Sleeping Bag Camping

Leberna$16.274.7★2,900 rev

S.O.L. Survive Outdoors Longer 90% Emergency Bivvy - Comes with Survival Whistle & Tinder Paracord Drawstring - Hiking Gear - Waterproof Windproof & Tear-Resistant - 3.8 oz Green

S.O.L. Survive Outdoors Longer$24.404.7★417 rev

Newest

by launch date

Thermal Emergency Sleeping Bag for Survival: Reflects 90% of Body Heat

Xenhrun$9.7037 rev

6mo ago

Emergency Sleeping Bag 1 Pack | for Survival Gear and Supplies Life Bivy Sack Waterproof Mylar Emergency Blankets for Survival Kit Car Camping Gear Hiking Tac Bivvy Go Bag Supplies Sleep Sacks Shelter

Mart Cobra$9.381,176 rev

7mo ago

Dont Die In The Woods - Survival Poncho [1-Pack] - Rain Protection + Heat Retention - Wearable Emergency Space Blanket For Hiking Camping First Aid Kit Outdoor Gear (Orange)

Don't Die In The Woods$7.7017 rev

8mo ago

Dont Die In The Woods - Rain + Heat Emergency Poncho - Wearable Mylar Space Blanket For Hiking Camping First Aid Survival

Don't Die In The Woods$19.4922 rev

8mo ago

SURVIVE Survival Tent with Doors 2 Person Mylar Emergency Shelter Orange

SURVIVE$23.7359 rev

9mo ago

What buyers say about emergency bivy

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Quality is very nice appearances very nice good reflective orange”

Advertised Vs Actual Product13%

“As advertised”

Size-Overall9%

“Good size”

Value For Money9%

“reasonably priced”

Warmth8%

“still provides some warmth”

Compactness6%

“Small compact and store easy”

Safety Standards5%

“work well for emergencies”

Weight Light4%

“lightweight bags are truly life savers”

Portability4%

“very portable”

Durability3%

“good durability”

What buyers complain about

Heating10%

“Regular blankets wont work if heat source is lost for a long”

Thickness10%

“One thing that surprised me is how thin the material is”

Size-Overall10%

“These are big”

Durability8%

“Durability is questionable”

Quality-Overall7%

“Not as good quality as I expected”

Material Quality6%

“The material will degrade and crack”

Strength4%

“looks pretty flimsy”

Storage Capacity3%

“It takes up nearly 0 room in a day pack”

Portability2%

“I won't bother carrying it inside my backpack”

Ease Of Use1%

“Unfortunately, they are difficult to fold back up after opening”

Top return reasons

Size-Overall19%

Advertised Vs Actual Product18%

Material Quality11%

Value For Money11%

Thin10%

Quality-Overall5%

Strength3%

Functionality-Overall3%

Defective Material/Parts3%

Weight Heavy2%

Common questions

Is emergency bivy profitable to sell on Amazon United States?: The niche generates $74K/yr across 29 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -41.6%. Flapen's verdict: Skip it (44/100).
How competitive is the emergency bivy niche?: 15 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in emergency bivy?: Top complaints mined from reviews: Heating, Thickness, Size-Overall. The return rate is 0.9%.
When does demand for emergency bivy peak?: Demand peaks in Jan–Feb–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the emergency bivy niche?: Listings span $7.70–$97.73; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 1,566 reviews — the moat a new listing must climb.