Emergency

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-52.0%

Conversion, latest week

1.9%

Market size, estimated

$1.9Ma year

Peak month

October2.7× the quietest month

Top search term

emergency supplies972K searches a year

Listings sell for $33.00 on average, from $4.44 to $308.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $33.00 that is $17K to $25K a year per listing.

Average price

$33.00inside the $15 to $100 sweet spot

Price range

$4.44–$308.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$17K–$25K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #18 within Safety & Survival. It carries 19,542 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

98%

Out of stock, average day

0.2%

Average rank

#18in Safety & Survival

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

19,542per listing

Listings tracked

49

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months