Is ello replacement lid profitable to sell on Amazon United States?

The niche generates $91K/yr across 33 tracked products. 3 of 26 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (45/100).

How competitive is the ello replacement lid niche?

11 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in ello replacement lid?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Durability. The return rate is 3.9%.

What does it cost to enter the ello replacement lid niche?

Listings span $8.02–$21.63; the average listing price is $11.45 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.

ello replacement lid

Skip it

A small market ($91K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.3★

avg incumbent rating — lower means beatable quality

Review moat

Good776.24

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$8.02–$21.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.45

avg listing price — sweet spot $15–$100

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Bad$91K

$91K/yr · 257K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, ello replacement lid is a $91K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

ello replacement lid market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $57K–$69K; units × avg price
Conversion rate: 3.1%
Avg BSR: #1,001
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 5.1%
Avg brand age: 30 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

54%

Top 20: 88%

Open market

OENUASG30%
QNICFR23%
Generic20%
TERPINK10%
CKONXE7%
Gosknor3%
Open — no brand owns it (5 brands, 6%)

Demand

Weekly Amazon search volume, last 14 weeks — +11.3% search growth over the last 90 days.

Open Trend

Top ello replacement lid search terms

ello water bottle lid replacement66K/yr +61.1%3.3% conv.
ello replacement lid66K/yr -1.2%1.8% conv.
ello water bottle replacement lid32K/yr +29.8%2.0% conv.
ello water bottle replacement parts28K/yr -20.4%2.8% conv.
ello lid replacement17K/yr +7.4%2.1% conv.
ello replacement parts10K/yr -11.4%3.0% conv.
ello water bottle lid13K/yr -28.4%2.4% conv.
ello lid8K/yr -3.7%2.8% conv.
ello cooper replacement lid4K/yr +44.3%0.6% conv.
ello water bottle top replacement4K/yr -22.4%3.4% conv.

All search terms

Top ello replacement lid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QNICFR Replacement Lid for Ello Pop & Fill 22oz & 32oz Water Bottle Leakproof Locking Lid Compatible with Ello 40oz Insulated Cup Parts Water Bottle Top Cap Accessories BPA-Free (Black)

QNICFR$9.592.8★49 rev

2 Sets ubber Seal Replacement for Ello Pop & Fill Stainless Steel Water Bottle3 pcs Water Bottle Mouthpiece for Ello Pop & Fill Water Bottlefor 22oz32oz40oz Ello Pop & Fill (8 Pink/Yellow/Blue)

Generic$9.994.1★217 rev

2 PCS Replacement Lid for Ello Pop & Fill Stainless Steel Water Bottle Compatible with 22oz 32oz 40oz Leak Proof Locking 2 PCS Spill Proof Lid Accessories Fit BPA-Free (Purple-yellow)

OENUASG$13.652.8★40 rev

2 PCS Replacement Lid for Ello Pop & Fill Stainless Steel Water Bottle Compatible with 22oz 32oz 40oz Leak Proof Locking 2 PCS Spill Proof Lid Accessories Fit BPA-Free (Purple)

OENUASG$13.732.8★40 rev

QNICFR Replacement Lid for Ello Pop & Fill 22oz & 32oz Water Bottle Leakproof Locking Lid Compatible with Ello 40oz Insulated Cup Parts Water Bottle Top Cap Accessories BPA-Free (Blue)

QNICFR$9.512.8★49 rev

Newest

by launch date

CKONXE Replacement Lid Compatible with Ello Pop & Fill 22oz 32oz 40oz Water Bottle BPA-Free Leakproof Locking Water Bottle Top Cap Flip-Open Spout Cover Accessories

CKONXE$9.436 rev

today

CKONXE Replacement Lid Compatible with Ello Pop & Fill 22oz 32oz 40oz Water Bottle BPA-Free Leakproof Locking Water Bottle Top Cap Flip-Open Spout Cover Accessories

CKONXE$9.043 rev

today

WFGCBA 3 pcs Rubber Gasket for Ello Cooper Stainless Steel Water Bottle 3 Pack Bite Valve Replacemen for Ello Cooper 18oz/22oz/32oz/40oz Bottle Leak Proof Insulated Travel Tumbler

WFGCBA$9.964 rev

2mo ago

TERPINK 1 Pack Replacement Lid for Ello Pop & Fill Stainless Steel Water Bottle 22oz 32oz 40oz Leak Proof Locking Spill Proof Lid BPA-Free Bottle Top Cap Accessories (Purple)

TERPINK$9.6421 rev

3mo ago

CKONXE 2PCS Replacement Lid Compatible with Ello Pop & Fill 22oz 32oz 40oz Water Bottle BPA-Free Leakproof Locking Water Bottle Top Cap Flip-Open Spout Cover Accessories

CKONXE$13.6011 rev

3mo ago

What buyers say about ello replacement lid

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall37%

“Fit perfect”

Ease Of Use9%

“Super ease of use”

Value For Money6%

“good price”

Quality-Overall5%

“Good quality”

Advertised Vs Actual Product5%

“As described”

Color5%

“The color is pretty”

Leak-Proof5%

“Doesnt leak”

Ease Of Cleaning2%

“It's easy to clean”

Product Condition2%

“It's a as good as new”

Correct Contents2%

“Great replacement pieces”

What buyers complain about

Size-Overall20%

“Doesn't fit”

Leak-Proof14%

“It leaks like crazy”

Durability9%

“Not made to last”

Advertised Vs Actual Product7%

“Not as advertised”

Ease Of Use6%

“not easy”

Quality-Overall5%

“is quite poor quality”

Ease Of Cleaning3%

“it just doesn't stay clean”

Functionality-Overall3%

“only one worked”

Color3%

“The color is listed as an off white”

Strength2%

“The Lid is the bottles weak point”

Top return reasons

Size-Overall61%

Advertised Vs Actual Product9%

Leak-Proof5%

Functionality-Overall4%

Color4%

Defective Material/Parts3%

Compatibility-Overall3%

Mechanism Issues2%

Value For Money1%

Quality-Overall1%

Common questions

Is ello replacement lid profitable to sell on Amazon United States?: The niche generates $91K/yr across 33 tracked products. 3 of 26 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (45/100).
How competitive is the ello replacement lid niche?: 11 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in ello replacement lid?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Durability. The return rate is 3.9%.
What does it cost to enter the ello replacement lid niche?: Listings span $8.02–$21.63; the average listing price is $11.45 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.