Ello Replacement Lid

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

257K

Growth, 90 days vs prior 90

+11.3%

Conversion, latest week

3.1%

Market size, estimated

$91Ka year

Top search term

ello water bottle lid replacement66K searches a year

Listings sell for $11.45 on average, from $8.02 to $21.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $11.45 that is $3K to $6K a year per listing.

Average price

$11.45under the $15 to $100 sweet spot

Price range

$8.02–$21.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

3.9%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,001 within Sports Water Bottle Accessories. It carries 776 reviews at 3.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#1,001in Sports Water Bottle Accessories

Average rating

3.33 starsAmazon United States average 4.42 stars

Average reviews

776per listing

Listings tracked

33

26 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months