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Eliptical

Fail

Buyers convert on only 0.5% of searches, so Eliptical is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$3.1M/yr2.7M searches / yr
90-day growth
-20.1%search demand this quarter
Competition
52%top-5 click share · 15 brands · 31 sellers

Flapen Score

Eliptical against its category

The dotted line is the Sports & Outdoors average. Past it, Eliptical is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eliptical market on Amazon at a glance

Shoppers on Amazon United States searched for Eliptical 2.7M times last year and spent an estimated $3.1M. The top 5 brands take 81% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
0.5%
Market size, estimated
$3.1Ma year
Peak month
January1.7× the quietest month
Top search term
elliptical exercise machine1.3M searches a year

02 · Price

A sale here is worth $241.80.

Listings sell for $241.80 on average, from $61.58 to $621.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $241.80 that is $60K to $121K a year per listing.

Average price
$241.80above the $15 to $100 sweet spot
Price range
$61.58–$621.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$60K–$121K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #107 within Cardio Training. It carries 2,937 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
55%
Out of stock, average day
19.0%
Average rank
#107in Cardio Training
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
2,937per listing
Listings tracked
29

04 · Newcomers

8 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
8Amazon's first-year sales bar
Average brand age
31 months

Products

Top Eliptical products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

31

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

15%

  • Brand 144%
  • Brand 220%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (9 brands, 15%)

Demand

Eliptical search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Eliptical search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elliptical exercise machine1.3M/yr
  • elliptical616K/yr
  • elliptical machine182K/yr
  • elliptical machine for home156K/yr
  • elliptical training machines96K/yr
  • eliptical48K/yr
  • compact elliptical43K/yr
  • elliptical trainer33K/yr
  • best elliptical machine for home20K/yr
  • best elliptical machine21K/yr

Reviews and returns

What reviews say buyers love and hate about Eliptical

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Durability”
5.1%of orders come back
“Falling Apart”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eliptical questions

Answered from the same tracked data.