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Electric Warmer

Fail

Demand is soft, at -70.8% this quarter, so Electric Warmer is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$39K/yr149K searches / yr
90-day growth
-70.8%search demand this quarter
Competition
43%top-5 click share · 24 brands · 54 sellers

Flapen Score

Electric Warmer against its category

The dotted line is the Sports & Outdoors average. Past it, Electric Warmer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Warmer market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Warmer 149K times last year and spent an estimated $39K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -70.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-70.8%
Conversion, latest week
1.7%
Market size, estimated
$39Ka year
Peak month
December82.4× the quietest month
Top search term
magnetic hand warmers76K searches a year

02 · Price

A sale here is worth $15.10.

Listings sell for $15.10 on average, from $9.15 to $32.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $15.10 that is $2K to $4K a year per listing.

Average price
$15.10inside the $15 to $100 sweet spot
Price range
$9.15–$32.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #213 within Safety & Survival. It carries 1,121 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#213in Safety & Survival
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,121per listing
Listings tracked
34

04 · Newcomers

8 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
8Amazon's first-year sales bar
Average brand age
31 months

Products

Top Electric Warmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

54

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

43%

Top 20: 84%

Open market

39%

  • Brand 118%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Electric Warmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 82.4×

Search terms

Top Electric Warmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnetic hand warmers76K/yr
  • magnetic hand warmers rechargeable23K/yr
  • usb warmer5K/yr
  • magnetic rechargeable hand warmers13K/yr
  • muddy hand warmers rechargeable 2 pack2K/yr
  • muddy hand warmers10K/yr
  • double sided hand warmers13K/yr
  • thaw hand warmers rechargeable6K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Warmer

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Warmth”
21%of negative reviews mention “Heating”
2.9%of orders come back
“No way to regulate heat”
A buyer, on “Heating”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Electric Warmer questions

Answered from the same tracked data.