Electric Scooter
PassElectric Scooter scores 69 out of 100, a Pass. Shoppers spend an estimated $45.7M a year here, search demand grew +59.6% this quarter, and an estimated 2.1% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 8,101 Sports & Outdoors niches · +22 vs the category median of 4769
- Market size
- $45.7M/yr40.5M searches / yr
- 90-day growth
- +59.6%search demand this quarter
- Competition
- 24%top-5 click share · 33 brands · 69 sellers
Flapen Score
Electric Scooter against its category
The dotted line is the Sports & Outdoors average. Past it, Electric Scooter is stronger. Inside it, weaker.
Market
The Electric Scooter market on Amazon at a glance
Shoppers on Amazon United States searched for Electric Scooter 40.5M times last year and spent an estimated $45.7M. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 40.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45.7M a year.
- Searches, last 12 months
- 40.5M
- Growth, 90 days vs prior 90
- +59.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $45.7Ma year
- Peak month
- December2.8× the quietest month
- Top search term
- electric scooter19.0M searches a year
02 · Price
A sale here is worth $240.21.
Listings sell for $240.21 on average, from $31.03 to $1065.21. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,500 to 3,000 of them. At $240.21 that is $601K to $721K a year per listing.
- Average price
- $240.21above the $15 to $100 sweet spot
- Price range
- $31.03–$1065.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $601K–$721K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
99% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #73 within Skates, Skateboards & Scooters. It carries 1,198 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 99%
- Prime listings
- 34%
- Out of stock, average day
- 12.6%
- Average rank
- #73in Skates, Skateboards & Scooters
- Average rating
- 4.10 starsAmazon United States average 4.42 stars
- Average reviews
- 1,198per listing
- Listings tracked
- 82
04 · Newcomers
45 of last year's 48 launches cleared the first-year sales bar.
48 products launched here in the last 12 months. 45 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 48
- Successful launches
- 45Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Electric Scooter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
33 rising
Sellers
69
Top-5 brand share
64%
Top 20: 93%
Top-5 click share
24%
Top 20: 58%
Open market
32%
- Brand 117%
- Brand 216%
- Brand 312%
- Brand 410%
- Brand 59%
- Brand 65%
Demand
Electric Scooter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.8×
Search terms
Top Electric Scooter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric scooter19.0M/yr
- electric scooter adults3.5M/yr
- e scooter2.2M/yr
- scooter3.8M/yr
- scooter for adults2.5M/yr
- electric scooter with seat937K/yr
- escooter684K/yr
- adult electric scooter875K/yr
- electric scooters799K/yr
- electric scooter for kids1.4M/yr
Reviews and returns
What reviews say buyers love and hate about Electric Scooter
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Scooter questions
Answered from the same tracked data.