Is electric scooter profitable to sell on Amazon United States?

The niche generates $45.7M/yr across 82 tracked products. 45 of 48 products launched in the last 360 days are still selling. 90-day search growth is +59.6%. Flapen's verdict: Launch it (69/100).

How competitive is the electric scooter niche?

33 brands and 69 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in electric scooter?

Top complaints mined from reviews: Durability, Battery Life, Quality-Overall. The return rate is 2.1%.

When does demand for electric scooter peak?

Demand peaks in Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the electric scooter niche?

Listings span $31.03–$1065.21; the average listing price is $240.21 (sweet spot $15–$100). The average incumbent carries 1,198 reviews — the moat a new listing must climb.

electric scooter

Launch it

A $45.7M/yr market growing +59.6% this quarter with returns at 2.1% — clears our launch bar.

Market size

Incredible$45.7M

$45.7M/yr · 40.5M searches

Competition

Great24%

top-5 click share — an open shelf

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Good+59.6%

90-day search growth — must beat 0% to launch

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good1,198.06

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$240.21

avg listing price — sweet spot $15–$100

Price range

Bad$31.03–$1065.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, electric scooter is a $45.7M/yr Amazon United States market (40.5M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Launch it — 69/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

electric scooter market data

Units sold / yr: 300K–400K; avg 2,500–3,000/product
Revenue / yr: $72.1M–$96.1M; units × avg price
Conversion rate: 0.5%
Avg BSR: #73
Page quality: 0%
Prime: 34%
Sponsored: 99%
Out of stock: 12.6%
Avg brand age: 32 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

24%

Top 20: 58%

Open market

32%

Roinside17%
Aovowheel16%
VOLPAM12%
MAXSHOT10%
HopCycle9%
WERHY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +59.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.8×

Open Trend

Top electric scooter search terms

electric scooter19.0M/yr +67.2%0.3% conv.
electric scooter adults3.5M/yr +42.8%0.3% conv.
e scooter2.2M/yr +149.0%0.1% conv.
scooter3.8M/yr +28.8%0.4% conv.
scooter for adults2.5M/yr +28.9%0.3% conv.
electric scooter with seat937K/yr +63.7%0.1% conv.
escooter684K/yr +134.6%0.1% conv.
adult electric scooter875K/yr +50.2%0.4% conv.
electric scooters799K/yr +66.6%0.2% conv.
electric scooter for kids1.4M/yr +29.7%0.3% conv.

All search terms

Top electric scooter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HopCycle Electric Scooters - Electric Scooter Adults 1200W/1000W/500W Motor 28/25/21/18 MPH Top Speed 10/8.5 Tires 28/25/23/21Miles APP Control E Scooter for Teens Black

HopCycle$155.524.2★886 rev

Aovowheel Electric Scooter for Adults Folding E Scooter with 350WMotor 19 Mph Top Speed Max 23 Miles Long Range 8.5Tires Commuting Scooters with Dual Brakes System APP

Aovowheel$127.154.1★890 rev

Roinside Pink Electric Scooter - 8.5 Solid Tires 350W Motor Up to 19 MPH&16Miles Long-Range Commuting Foldable E-Scooter for Adults with Dual Braking System and Smart App

Roinside$160.463.9★640 rev

Roinside Electric Scooter - 8.5 Solid Tires 350W Motor Up to 19 MPH& 16 Miles Long-Range Commuting Folding E-Scooter for Adults with Dual Braking System and Smart App

Roinside$159.343.9★640 rev

Roinside Scooter for Adults- 8.5 Solid Tires/350W Motor 19 MPH Digital Display Up to 21 Miles Long-Range Commuting Folding E-Scooter for Adults with Dual Braking System App Control

Roinside$167.513.1★51 rev

Newest

by launch date

Electric Scooter 350W Brushless Motor 19 MPH Top Speed & 15 Miles Range Lightweight Sport Scooter for Adults and Teens LCD Display APP Control Cruise Control

VOLPAM$158.361,399 rev

3w ago

WAWSCOTE Electric Scooters - Electric Scooter for Audlts 500W/1000W/1500W Peak Motor 18/28 Max MPH 21/25/28 Miles Range APP Control Lightweight Foldable E-Scooter

wawscote$146.09245 rev

2mo ago

Roinside Scooter for Kids- 8.5 Solid Tires/350W Motor 19 MPH Digital Display up to 12 Miles Long-Range Commuting Folding E-Scooter with Dual Braking System App

Roinside$78.8120 rev

3mo ago

VOLPAM Electric Scooter 350W/500W/800W/1000W/250W Powerful Motor & 19/22/ 9 MPH Top Speed 16-28-10 Miles Long Range Folding E Scooter Choice

VOLPAM$163.731,004 rev

3mo ago

VOLPAM Electric Scooter 350W/500W/800W/1000W/250W Powerful Motor & 19/22/ 9 MPH Top Speed 16-28-10 Miles Long Range Folding E Scooter Choice

VOLPAM$163.951,004 rev

3mo ago

What buyers say about electric scooter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“the build quality feels excellent”

Value For Money11%

“Great buy”

Ease Of Use9%

“Ease of use”

Battery Life7%

“Battery lasts”

Fun/Entertainment Experience7%

“Fun for all”

Assembly/Installation5%

“Easily assembled”

Strength4%

“Pretty sturdy”

Durability3%

“its been very reliable so far”

Charging3%

“Charges easily”

Wheel Quality3%

“The wheels are solid”

What buyers complain about

Durability19%

“Broke within a week”

Battery Life13%

“Bad battery life”

Quality-Overall10%

“Poor quality control”

Functionality-Overall9%

“DOES NOT TURN ON”

Value For Money5%

“To me a little too expensive”

Advertised Vs Actual Product4%

“False advertisement”

Size-Overall3%

“Very large”

Assembly/Installation2%

“difficult assembly”

Charging2%

“Not charging”

Ease Of Use1%

“not user friendly”

Top return reasons

Size-Overall19%

Functionality-Overall17%

Defective Material/Parts11%

Battery Life10%

Advertised Vs Actual Product7%

Mechanism Issues4%

Value For Money4%

Durability3%

Charging3%

Noise Level2%

Common questions

Is electric scooter profitable to sell on Amazon United States?: The niche generates $45.7M/yr across 82 tracked products. 45 of 48 products launched in the last 360 days are still selling. 90-day search growth is +59.6%. Flapen's verdict: Launch it (69/100).
How competitive is the electric scooter niche?: 33 brands and 69 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in electric scooter?: Top complaints mined from reviews: Durability, Battery Life, Quality-Overall. The return rate is 2.1%.
When does demand for electric scooter peak?: Demand peaks in Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the electric scooter niche?: Listings span $31.03–$1065.21; the average listing price is $240.21 (sweet spot $15–$100). The average incumbent carries 1,198 reviews — the moat a new listing must climb.

electric scooter

electric scooter market data

Competition & brand share

Demand & seasonality

Top electric scooter search terms

Top electric scooter products on Amazon

Top sellers

Newest

Trending

What buyers say about electric scooter

What buyers love

What buyers complain about

Top return reasons

Common questions

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