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57

el salvador

Worth a look

Shows a sweet-spot price point ($32.06 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 82Conversion 6Competition 94Returns 31Price range 89Avg price 95Brand share 42Review moat 88Quality gap 67

Avg price

Incredible$32.06

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Price range

Great$8.88–$87.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great230.9

avg incumbent reviews — the moat a new listing must climb

Growth

Great+78.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Bad$62K

$62K/yr · 389K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, el salvador is a $62K/yr Amazon United States market (389K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun–Sep. Verdict: Worth a look — 57/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

el salvador market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$80K–$96K
units × avg price
Conversion rate
0.5%
Avg BSR
#24,629
Page quality
0%
Prime
80%
Sponsored
47%
Out of stock
7.6%
Avg brand age
34 months
Avg seller age
160 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

40

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

21%

Top 20: 52%

Open market

16%

  • Umbro39%
  • Fury17%
  • fox & fury11%
  • DFZ8%
  • VCM5%
  • 3N24%
  • Open — no brand owns it (14 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +78.0% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Sep · busiest ÷ quietest = 3.1×

Top el salvador search terms

  • el salvador jersey94K/yr
  • el salvador144K/yr
  • el salvador shirt50K/yr
  • el salvador soccer jersey18K/yr
  • camisa de el salvador8K/yr
  • camisas de el salvador para mujer11K/yr
  • camisa de el salvador para mujer10K/yr
  • camisas de el salvador para hombre7K/yr
  • camisa de el salvador para hombre9K/yr
  • camisas de el salvador9K/yr
All search terms

Top el salvador products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$4K8%$5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about el salvador

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“this shirt feels great and fits great”

Quality-Overall18%

“Good quality”

Design-Overall10%

“The design is cool though”

Weight Light7%

“The fabric is lightweight”

Soft Feel6%

“soft feel”

Advertised Vs Actual Product4%

“As Advertized”

Value For Money4%

“Great value”

Material Quality3%

“the material is breathable”

Breathability3%

“breathability”

Color2%

“The colors are very bright”

What buyers complain about

Size-Overall18%

“The sizing also seems a bit off”

Touch/Button Controls10%

“would have liked the buttons to stay in longer”

Value For Money3%

“For $25, the value isn't there either”

Smell3%

“there was a faint synthetic smell”

Shrinkage Resistance3%

“she will need to shrink it a lot”

Print Quality3%

“the print quality is just okay up close”

Thickness2%

“The fabric is thin”

Length2%

“The length is very long”

Color1%

“I would have liked something more vibrant and colorful”

Top return reasons

Size-Overall50%
Material Quality10%
Length7%
Chest Fit6%
Color4%
Quality-Overall3%
Advertised Vs Actual Product2%
Thin2%
Shoulder Fit2%
Sleeve Fit2%

Common questions

Is el salvador profitable to sell on Amazon United States?
The niche generates $62K/yr across 96 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +78.0%. Flapen's verdict: Worth a look (57/100).
How competitive is the el salvador niche?
20 brands and 40 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in el salvador?
Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Value For Money. The return rate is 4.5%.
When does demand for el salvador peak?
Demand peaks in Jun–Sep; the busiest month runs 3.1× the quietest.
What does it cost to enter the el salvador niche?
Listings span $8.88–$87.19; the average listing price is $32.06 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.