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Ekg Watch

Fail

Buyers convert on only 0.5% of searches, so Ekg Watch is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$98K/yr179K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
75%top-5 click share · 10 brands · 71 sellers

Flapen Score

Ekg Watch against its category

The dotted line is the Sports & Outdoors average. Past it, Ekg Watch is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ekg Watch market on Amazon at a glance

Shoppers on Amazon United States searched for Ekg Watch 179K times last year and spent an estimated $98K. The top 5 brands take 82% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
0.5%
Market size, estimated
$98Ka year
Peak month
December1.3× the quietest month
Top search term
amoled smart watch25K searches a year

02 · Price

A sale here is worth $118.49.

Listings sell for $118.49 on average, from $10.92 to $302.95. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $118.49 that is $0 to $12K a year per listing.

Average price
$118.49above the $15 to $100 sweet spot
Price range
$10.92–$302.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #114 within Fitness Technology. It carries 10,507 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
7.0%
Average rank
#114in Fitness Technology
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
10,507per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Ekg Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

71

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

  • Brand 151%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 14%)

Demand

Ekg Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Ekg Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amoled smart watch25K/yr
  • ecg smart watch26K/yr
  • ekg watch16K/yr
  • smart watch cheap13K/yr
  • ekg watches11K/yr
  • smartwatch with sim card slot11K/yr
  • smart watch amoled7K/yr
  • nfc smart watch9K/yr
  • wear os watch7K/yr
  • smart watch refurbished6K/yr

Reviews and returns

What reviews say buyers love and hate about Ekg Watch

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
11%of negative reviews mention “Battery Life”
3.9%of orders come back
“Low Battery Life”
A buyer, on “Battery Life”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ekg Watch questions

Answered from the same tracked data.