Is edmonton oilers profitable to sell on Amazon United States?

The niche generates $16K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (39/100).

How competitive is the edmonton oilers niche?

12 brands and 18 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in edmonton oilers?

Top complaints mined from reviews: Thickness, Stitch/Finish/Polish, Quality-Overall. The return rate is 3.1%.

When does demand for edmonton oilers peak?

Demand peaks in May–Jun–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the edmonton oilers niche?

Listings span $10.99–$42.53; the average listing price is $24.71 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.

edmonton oilers

Skip it

A small market ($16K/yr) — this niche doesn't clear our bar today.

Review moat

Incredible95.9

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$24.71

avg listing price — sweet spot $15–$100

Price range

Great$10.99–$42.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$16K

$16K/yr · 98K searches

According to Flapen's Amazon United States niche tracking, edmonton oilers is a $16K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

edmonton oilers market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $31K–$37K; units × avg price
Conversion rate: 0.7%
Avg BSR: #8,661
Page quality: 0%
Prime: 93%
Sponsored: 78%
Out of stock: 9.9%
Avg brand age: 61 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

36%

Top 20: 69%

Open market

10%

ZHATS54%
Snuggie21%
Outerstuff5%
FOCO4%
473%
New Era2%
Open — no brand owns it (6 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.

Peak months: May, Jun, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top edmonton oilers search terms

oilers34K/yr -16.7%0.1% conv.
edmonton oilers hat20K/yr -5.7%0.6% conv.
edmonton oilers29K/yr -26.2%0.1% conv.
oilers hat8K/yr -35.3%1.8% conv.
oilers merch6K/yr -36.7%0.7% conv.

All search terms

Top edmonton oilers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Snuggie Edmonton Oilers The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear

Snuggie$39.974.5★40 rev

NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size Edmonton Oilers)

Outerstuff$17.124.7★38 rev

Edmonton Oilers NHL Officially Licensed Adjustable Snapback Hat Dakota Icon Team Color

ZHATS$23.054.8★91 rev

FOCO NHL Mens Official Primary Logo Wordmark Performance Pullover Hoodie Sweatshirt (US Alpha Large Regular Regular Edmonton Oilers - Blue Edmonton Oilers)

FOCO$37.534.3★59 rev

Edmonton Oilers NHL Officially Licensed Hat Competitor Retro Diamond

ZHATS$17.844.7★5 rev

Newest

by launch date

Mitchell & Ness Edmonton Oilers City Hook Snapback Adjustable Hat Cap - Cream/Brown (Cream/Brown Edmonton Oilers)

Mitchell & Ness$36.151 rev

5mo ago

NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size Edmonton Oilers)

Outerstuff$17.1238 rev

8mo ago

FOCO NHL Mens Official Primary Logo Wordmark Performance Pullover Hoodie Sweatshirt (US Alpha Large Regular Regular Edmonton Oilers - Blue Edmonton Oilers)

FOCO$37.5359 rev

8mo ago

Snuggie Edmonton Oilers The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear

Snuggie$39.9740 rev

9mo ago

Edmonton Oilers 9SEVENTY Stretch-Snap Hat

New Era$35.840 rev

12mo ago

What buyers say about edmonton oilers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall75%

“Good quality”

Comfort-Overall25%

“Its comfortable to wear, feels well-made, and the sizing adjustment works smoothly”

What buyers complain about

Thickness25%

“The sweater is very thin and poorly made”

Stitch/Finish/Polish25%

“The seams on both sleeves are pulling out almost immediately”

Quality-Overall25%

“Terrible Quality and make”

Durability25%

“The seams on both sleeves are pulling out almost immediately”

Top return reasons

Size-Overall36%

Color9%

Material Quality9%

Wrinkles7%

Shape/Style5%

Stitch/Finish/Polish5%

Quality-Overall5%

Advertised Vs Actual Product5%

Print Quality5%

Gap/Hole5%

Common questions

Is edmonton oilers profitable to sell on Amazon United States?: The niche generates $16K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (39/100).
How competitive is the edmonton oilers niche?: 12 brands and 18 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in edmonton oilers?: Top complaints mined from reviews: Thickness, Stitch/Finish/Polish, Quality-Overall. The return rate is 3.1%.
When does demand for edmonton oilers peak?: Demand peaks in May–Jun–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the edmonton oilers niche?: Listings span $10.99–$42.53; the average listing price is $24.71 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.