Skip to content
47

easton arrows

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 25Growth 25Conversion 10Competition 81Returns 89Price range 56Avg price 81Brand share 20Review moat 82Quality gap 43

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great350.75

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great$83.82

avg listing price — sweet spot $15–$100

Price range

Good$14.52–$167.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$100K

$100K/yr · 157K searches

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, easton arrows is a $100K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

easton arrows market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$84K–$105K
units × avg price
Conversion rate
0.8%
Avg BSR
#174
Page quality
0%
Prime
71%
Sponsored
53%
Out of stock
3.0%
Avg brand age
66 months
Avg seller age
162 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

43

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

6%

  • Easton62%
  • Carbon Express17%
  • LWANO8%
  • Pinals3%
  • Victory Archery3%
  • Easton Archery2%
  • Open — no brand owns it (7 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Top easton arrows search terms

  • easton arrows78K/yr
  • carbon express arrows32K/yr
  • easton archery10K/yr
  • carbon express maxima red 3507K/yr
  • easton arrows 3406K/yr
  • easton carbon arrows4K/yr
  • easton arrows 4005K/yr
  • carbon express3K/yr
  • easton arrows for compound bow4K/yr
  • carbon express maxima4K/yr
All search terms

Top easton arrows products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$6K9%$9K12%$12K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about easton arrows

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Worth the money”

Advertised Vs Actual Product21%

“Exactly as described”

Durability12%

“Very durable”

Quality-Overall8%

“These arrows seem to be very high quality”

Color5%

“I also like the colors of the fletching as it was fairly easy to see my hits at 30 yards”

Sharpness4%

“Awesome arrows”

Adhesion/Stickiness3%

“Great great stick for practice”

Weight Light3%

“Good weight”

Ease Of Use3%

“Very easy to use”

Adjustability/Rotatability/Reclining2%

“made all the adjustments that need to be made”

What buyers complain about

Quality-Overall19%

“Certainly not the best”

Adhesion/Stickiness13%

“nothing a little gorilla glue can't fix”

Strength13%

“Heavyweight and easily breakable”

Weight Heavy13%

“Heavyweight and easily breakable”

Value For Money6%

“A little expensive”

Top return reasons

Size-Overall31%
Advertised Vs Actual Product29%
Value For Money6%
Weight Heavy4%
Functionality-Overall4%
Flexibility3%
Color3%
Defective Material/Parts3%
Strength3%
Material Quality3%

Common questions

Is easton arrows profitable to sell on Amazon United States?
The niche generates $100K/yr across 51 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (47/100).
How competitive is the easton arrows niche?
13 brands and 43 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in easton arrows?
Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Strength. The return rate is 1.3%.
When does demand for easton arrows peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the easton arrows niche?
Listings span $14.52–$167.09; the average listing price is $83.82 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.