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Earthquake Emergency Kit

Maybe

An estimated 1.1% of orders come back. But buyers convert on only 1.8% of searches, so Earthquake Emergency Kit is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 8,101 Sports & Outdoors niches · +13 vs the category median of 47
Market size
$445K/yr405K searches / yr
90-day growth
+43.3%search demand this quarter
Competition
34%top-5 click share · 31 brands · 80 sellers

Flapen Score

Earthquake Emergency Kit against its category

The dotted line is the Sports & Outdoors average. Past it, Earthquake Emergency Kit is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earthquake Emergency Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Earthquake Emergency Kit 405K times last year and spent an estimated $445K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Aug–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $445K a year.

Searches, last 12 months
405K
Growth, 90 days vs prior 90
+43.3%
Conversion, latest week
1.8%
Market size, estimated
$445Ka year
Peak month
August2.9× the quietest month
Top search term
earthquake emergency kit95K searches a year

02 · Price

A sale here is worth $62.08.

Listings sell for $62.08 on average, from $6.37 to $332.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $62.08 that is $6K to $16K a year per listing.

Average price
$62.08inside the $15 to $100 sweet spot
Price range
$6.37–$332.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #167 within Safety & Survival. It carries 7,311 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
85%
Out of stock, average day
0.4%
Average rank
#167in Safety & Survival
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
7,311per listing
Listings tracked
48

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Earthquake Emergency Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

80

Top-5 brand share

56%

Top 20: 90%

Top-5 click share

34%

Top 20: 71%

Open market

39%

  • Brand 126%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Earthquake Emergency Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Earthquake Emergency Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earthquake emergency kit95K/yr
  • emergency backpack85K/yr
  • emergency kit bag62K/yr
  • tornado preparedness kit18K/yr
  • earthquake kit22K/yr
  • hiking emergency kit11K/yr
  • mochila de emergencia para desastres6K/yr
  • small survival kit16K/yr
  • to go bags emergency12K/yr
  • tactical kit15K/yr

Reviews and returns

What reviews say buyers love and hate about Earthquake Emergency Kit

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Bag is small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Earthquake Emergency Kit questions

Answered from the same tracked data.