Ear Plugs for Swimming

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +143.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+143.6%

Conversion, latest week

14.6%

Market size, estimated

$1.4Ma year

Peak month

July5.1× the quietest month

Top search term

ear plugs for swimming366K searches a year

Listings sell for $8.67 on average, from $2.54 to $12.51. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $8.67 that is $108K to $130K a year per listing.

Average price

$8.67under the $15 to $100 sweet spot

Price range

$2.54–$12.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

12,500–15,000

Revenue per listing a year

$108K–$130K

Returns

1.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Water Sports. It carries 4,144 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#10in Water Sports

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

4,144per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months