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Eagles Wallet

Fail

Shoppers spend an estimated $40K a year here, so Eagles Wallet is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$40K/yr43K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
40%top-5 click share · 11 brands · 18 sellers

Flapen Score

Eagles Wallet against its category

The dotted line is the Sports & Outdoors average. Past it, Eagles Wallet is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eagles Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Eagles Wallet 43K times last year and spent an estimated $40K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
2.8%
Market size, estimated
$40Ka year
Peak month
December6.9× the quietest month
Top search term
eagles wallet24K searches a year

02 · Price

A sale here is worth $33.06.

Listings sell for $33.06 on average, from $10.92 to $117.86. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.06 that is $0 to $3K a year per listing.

Average price
$33.06inside the $15 to $100 sweet spot
Price range
$10.92–$117.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #806 within Bags, Packs & Accessories. It carries 3,867 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
91%
Out of stock, average day
1.1%
Average rank
#806in Bags, Packs & Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,867per listing
Listings tracked
35

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Eagles Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

11 rising

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

7%

  • Brand 147%
  • Brand 222%
  • Brand 313%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 7%)

Demand

Eagles Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Eagles Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eagles wallet24K/yr
  • philadelphia eagles wallet13K/yr
  • eagles wallet for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Eagles Wallet

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eagles Wallet questions

Answered from the same tracked data.