Is eagles lanyard profitable to sell on Amazon United States?

The niche generates $42K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (40/100).

How competitive is the eagles lanyard niche?

9 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in eagles lanyard?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.8%.

When does demand for eagles lanyard peak?

Demand peaks in Feb–Aug–Sep–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the eagles lanyard niche?

Listings span $7.39–$23.91; the average listing price is $12.11 (sweet spot $15–$100). The average incumbent carries 1,710 reviews — the moat a new listing must climb.

eagles lanyard

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.39–$23.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.11

avg listing price — sweet spot $15–$100

Review moat

Okay1,709.6

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$42K

$42K/yr · 47K searches

According to Flapen's Amazon United States niche tracking, eagles lanyard is a $42K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Aug–Sep–Dec. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

eagles lanyard market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $30K–$36K; units × avg price
Conversion rate: 7.4%
Avg BSR: #505
Page quality: 0%
Prime: 100%
Sponsored: 35%
Out of stock: 6.7%
Avg brand age: 59 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

aminco41%
Rico Industries28%
WinCraft14%
Lokai6%
Aooble5%
FOCO2%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — +8.4% search growth over the last 90 days.

Peak months: Feb, Aug, Sep, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top eagles lanyard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rico Industries NFL Football Philadelphia Eagles 19 x 1 Premium Unisex-Adult Safety Breakaway Lanyard - Flash

Rico Industries$7.754.8★1,152 rev

NFL Philadelphia Eagles Team Lanyard

aminco$9.034.7★63 rev

NFL Philadelphia Eagles Lanyard with detachable buckle

WinCraft$16.444.7★7,307 rev

NFL Philadelphia Eagles Team Lanyard

aminco$9.884.6★135 rev

Rico Industries NFL Football Philadelphia Eagles Standard Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera

Rico Industries$8.084.7★1,662 rev

Newest

by launch date

NFL Philadelphia Eagles Green Throwback Carabiner Lanyard Keychain

aminco$7.41411 rev

8mo ago

FOCO NFL Philadelphia Eagles 2022 Lanyard with Clip - Two Tone

FOCO$14.0313 rev

8mo ago

Denco Philadelphia Eagles Sustainable Shattered Design Lanyard

Denco$11.970 rev

10mo ago

aminco Philadelphia Eagles NFL Super Bowl 59 Champions Lanyard Green

aminco$13.0738 rev

1y ago

Aooble Badge Holder With Lanyard for Football Fans Hard Plastic Key Card Work Sleeves School Factory ID Credit Cards Proximity Keys Driver Licenses and Passes

Aooble$13.99255 rev

1y ago

What buyers say about eagles lanyard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Well-made”

Durability17%

“Seems durable”

Advertised Vs Actual Product11%

“exactly as depicted”

Size-Overall9%

“Size is great”

Ease Of Use6%

“Easy made”

Design-Overall5%

“the design was really nice”

Strap/String Quality3%

“Great quality very strong straps not too long perfect length”

Color3%

“colors are perfect”

Value For Money3%

“Great inexpensive keychain”

Weight Light2%

“Its lightweight and works fine for holding keys or an ID”

What buyers complain about

Durability33%

“it broke a week after I bought it”

Quality-Overall21%

“This is really cheap”

Functionality-Overall7%

“does not function well whatsoever”

Strength7%

“Nice Look, Not Sturdy”

Advertised Vs Actual Product7%

“Misleading”

Strap/String Quality7%

“both have now had the cloth strap separate from the metal/come apart”

Top return reasons

Size-Overall31%

Defective Material/Parts22%

Color9%

Advertised Vs Actual Product9%

Durability6%

Stiffness5%

Material Quality3%