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53

eagles blanket

Worth a look

Shows a sweet-spot price point ($31.35 avg), but soft demand (-24.3% this quarter) keeps it on the watch list.

Market size 33Growth 13Conversion 22Competition 72Returns 81Price range 95Avg price 95Brand share 80Review moat 49Quality gap 50

Avg price

Incredible$31.35

avg listing price — sweet spot $15–$100

Price range

Incredible$16.60–$94.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,622.18

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$154K

$154K/yr · 273K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, eagles blanket is a $154K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

eagles blanket market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$188K–$251K
units × avg price
Conversion rate
1.8%
Avg BSR
#1,040
Page quality
0%
Prime
79%
Sponsored
67%
Out of stock
25.3%
Avg brand age
51 months
Avg seller age
197 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

25

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

36%

  • Northwest13%
  • Generic12%
  • FOCO10%
  • Fiwsuyr10%
  • KETBLNB9%
  • Pegasus Sports9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 18.8×

Top eagles blanket search terms

  • eagles blanket119K/yr
  • philadelphia eagles blanket82K/yr
  • eagles throw blanket19K/yr
  • philadelphia eagles throw blanket14K/yr
  • eagles blankets and throws18K/yr
  • philadelphia eagles blankets and throws7K/yr
  • philadelphia eagles blankets5K/yr
  • eagles fleece blanket5K/yr
  • philadelphia eagles fleece blanket4K/yr
All search terms

Top eagles blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$9K9%$14K12%$19K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about eagles blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel18%

“It's soft to the touch”

Quality-Overall15%

“While the quality of the blanket is great”

Size-Overall13%

“The size is also versatile”

Color10%

“very vivid colors”

Warmth6%

“it will keep you exceptionally warm”

Value For Money6%

“Great value”

Washability3%

“It is easy to store and wash”

Thickness3%

“thick”

Material Quality2%

“Good quality material”

Advertised Vs Actual Product2%

“Exactly as ordered and described”

What buyers complain about

Thickness22%

“Not super thick”

Print Quality6%

“All print is backwards”

Size-Overall6%

“Beach towels are generally bigger than normal towels”

Weight Light6%

“Small very lightweight”

Quality-Overall6%

“Junk”

Value For Money4%

“I do think the price is a little high for what you get in terms of thickness”

Advertised Vs Actual Product3%

“Not as expected”

Design-Overall3%

“the quality of design is poor”

Hard Feel2%

“Was expecting thicker material not very soft”

Durability2%

“Not sure how long it will last”

Top return reasons

Thin26%
Size-Overall23%
Material Quality15%
Quality-Overall12%
Advertised Vs Actual Product8%
Design-Overall3%
Gifting Purpose3%
Stain Resistance3%
Thickness2%
Product Condition1%

Common questions

Is eagles blanket profitable to sell on Amazon United States?
The niche generates $154K/yr across 33 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the eagles blanket niche?
18 brands and 25 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in eagles blanket?
Top complaints mined from reviews: Thickness, Print Quality, Size-Overall. The return rate is 1.7%.
When does demand for eagles blanket peak?
Demand peaks in Feb–Nov–Dec; the busiest month runs 18.8× the quietest.
What does it cost to enter the eagles blanket niche?
Listings span $16.60–$94.62; the average listing price is $31.35 (sweet spot $15–$100). The average incumbent carries 1,622 reviews — the moat a new listing must climb.