E Tool
FailDemand is soft, at -22.1% this quarter, so E Tool is a Fail.
- Flapen Score
- 38 / 100Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 4738
- Market size
- $75K/yr56K searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 52 sellers
Flapen Score
E Tool against its category
The dotted line is the Sports & Outdoors average. Past it, E Tool is stronger. Inside it, weaker.
Market
The E Tool market on Amazon at a glance
Shoppers on Amazon United States searched for E Tool 56K times last year and spent an estimated $75K. The top 5 brands take 83% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $75Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- e tool41K searches a year
02 · Price
A sale here is worth $30.44.
Listings sell for $30.44 on average, from $11.06 to $62.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $30.44 that is $3K to $8K a year per listing.
- Average price
- $30.44inside the $15 to $100 sweet spot
- Price range
- $11.06–$62.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #45 within Knives & Tools. It carries 3,560 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #45in Knives & Tools
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 3,560per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top E Tool products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SOG Entrenching Tool- 18.25 Inch Folding Survival Shovel with Wood Saw Edge and Tactical Shovel Carry Case- Black (F08-N)
- Price
- $28.01
- Rating
- 4.5/5
- Reviews
- 8,167
- Age
- 16y ago

Yeacool Camping Shovel (24.21) Survival Off Road E Tool Folding Shovel with Pickaxe Portable Bag High Carbon Steel for Digging Backpacking Hiking Gardening Emergency Outdoor
- Price
- $31.66
- Rating
- 4.5/5
- Reviews
- 2,750
- Age
- 7y ago

RHINO USA Folding Survival Shovel w/Pick - Heavy Duty Carbon Steel Military Style Entrenching Tool for Off Road Camping Gardening Beach Digging Dirt Sand Mud & Snow.
- Price
- $27.97
- Rating
- 4.6/5
- Reviews
- 14,254
- Age
- 8y ago

18 Military Folding Camping Shovel Offroad Survival High Carbon Steel Shovel (Olive) AugTouf by toolant
- Price
- $15.84
- Rating
- 4.4/5
- Reviews
- 1,455
- Age
- 5y ago

Gerber Gear Military Style Tactical Folding Spade E-Tool Heavy-Duty All Purpose Camping and Emergency Car Shovel with Serrated Edge Compact Survival Gear Black
- Price
- $62.17
- Rating
- 4.8/5
- Reviews
- 879
- Age
- 17y ago
Trending
estimated 90-day click momentum
Rhino USA Survival Shovel w/Pick - Heavy Duty Carbon Steel Military Style Entrenching Tool for Off Road Camping Gardening Beach Digging Dirt Sand Mud & Snow. (Survival Shovel)
- Price
- $36.45
- Rating
- 4.6/5
- Reviews
- 14,254
- Age
- 5y ago

PLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home Garden(Olive)
- Price
- $11.06
- Rating
- 4.4/5
- Reviews
- 811
- Age
- 1y ago

US GI Military Original Issue E-Tool Entrenching Shovel
- Price
- $45.88
- Rating
- 4.6/5
- Reviews
- 1,053
- Age
- 15y ago

18 Military Folding Camping Shovel Offroad Survival High Carbon Steel Shovel (Olive) AugTouf by toolant
- Price
- $15.84
- Rating
- 4.4/5
- Reviews
- 1,455
- Age
- 5y ago

iunio Folding Survival Shovel Military-Grade Entrenching Tool Collapsible Emergency Shovel for Disaster Recovery Car Emergency Multi-Tool Spade with Pickaxe Camping Trenching Hiking Gardening
- Price
- $21.45
- Rating
- 4.5/5
- Reviews
- 1,432
- Age
- 9y ago
Newest
by launch date
PLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home Garden(Olive)
- Price
- $11.06
- Rating
- 4.4/5
- Reviews
- 811
- Age
- 1y ago

SOG XL ENTRENCHING Tool
- Price
- $32.51
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

PLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home Garden
- Price
- $11.48
- Rating
- 4.4/5
- Reviews
- 811
- Age
- 3y ago

Cold Steel Special Forces Spetsnaz Shovel CS-92SFS with Medium Carbon Steel Blade Hickory Handle and Core-Ex Sheath - 19.68 / 2mm Thick Blade
- Price
- $31.21
- Rating
- 4.8/5
- Reviews
- 265
- Age
- 3y ago

USGI Industries Military Style Shovel | Tri-Fold Entrenching Tool with Serrated Edge | Lightweight Foldable Compact Multi-Use Perfect for Camping Survival Trenching (OCP Cover)
- Price
- $40.04
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
52
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
11%
- SOG38%
- Rhino USA15%
- Yeacool13%
- AugTouf9%
- Gerber8%
- PLACHIDAY6%
- Open — no brand owns it (4 brands, 11%)
Demand
E Tool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top E Tool search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- e tool41K/yr
- e-tool6K/yr
- sog shovel6K/yr
- sog entrenching tool3K/yr
Reviews and returns
What reviews say buyers love and hate about E Tool
We read the reviews and the return reasons for every product selling here.
“I expected the spade to be bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common E Tool questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









