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Dundie Award

Fail

Shoppers spend an estimated $34K a year here, so Dundie Award is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$34K/yr39K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
81%top-5 click share · 8 brands · 22 sellers

Flapen Score

Dundie Award against its category

The dotted line is the Sports & Outdoors average. Past it, Dundie Award is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dundie Award market on Amazon at a glance

Shoppers on Amazon United States searched for Dundie Award 39K times last year and spent an estimated $34K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
3.5%
Market size, estimated
$34Ka year
Peak month
December3.6× the quietest month
Top search term
dundie award trophy18K searches a year

02 · Price

A sale here is worth $25.38.

Listings sell for $25.38 on average, from $13.65 to $39.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $25.38 that is $3K to $6K a year per listing.

Average price
$25.38inside the $15 to $100 sweet spot
Price range
$13.65–$39.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #727 within Trophies, Medals & Awards. It carries 454 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
50%
Out of stock, average day
2.4%
Average rank
#727in Trophies, Medals & Awards
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
454per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dundie Award products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

22

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Brand 126%
  • Brand 225%
  • Brand 319%
  • Brand 413%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Dundie Award search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top Dundie Award search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dundie award trophy18K/yr
  • dundee award trophy15K/yr
  • dundie award6K/yr

Reviews and returns

What reviews say buyers love and hate about Dundie Award

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dundie Award questions

Answered from the same tracked data.