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dundie award

Skip it

A small market ($34K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 24Conversion 44Competition 16Returns 96Price range 91Avg price 95Brand share 21Review moat 77Quality gap 20

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.38

avg listing price — sweet spot $15–$100

Price range

Great$13.65–$39.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great454.2

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$34K

$34K/yr · 39K searches

According to Flapen's Amazon United States niche tracking, dundie award is a $34K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

dundie award market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
$38K–$51K
units × avg price
Conversion rate
3.5%
Avg BSR
#727
Page quality
0%
Prime
50%
Sponsored
90%
Out of stock
2.4%
Avg brand age
60 months
Avg seller age
172 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

22

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • OFF THE SHOW26%
  • Generic25%
  • Surreal Entertainment19%
  • Awards4U13%
  • Boston America8%
  • K2AWARDS3%
  • Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
3K2KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Top dundie award search terms

  • dundie award trophy18K/yr
  • dundee award trophy15K/yr
  • dundie award6K/yr
All search terms

Top dundie award products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$7K30%$10K40%$14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about dundie award

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience21%

“Fun Awards”

Quality-Overall20%

“Great quality”

Advertised Vs Actual Product15%

“As advertised”

Value For Money14%

“They are cheap”

Design-Overall9%

“Perfect decor”

Weight Light6%

“light weight”

Office Usability6%

“who happens to be a huge fan of the office”

Gifting Purpose6%

“Great for going away/funny gift”

Durability2%

“Plenty durable for what I need”

What buyers complain about

Size-Overall50%

“Small”

Office Usability25%

“it somehow turned into an office thing”

Top return reasons

Size-Overall50%
Defective Material/Parts14%
Scratch Resistance7%
Durability5%
Weight Heavy5%
Quality-Overall5%
Connectivity-Overall5%
Value For Money5%
Design-Overall5%
Gifting Purpose2%

Common questions

Is dundie award profitable to sell on Amazon United States?
The niche generates $34K/yr across 10 tracked products. 90-day search growth is -1.4%. Flapen's verdict: Skip it (38/100).
How competitive is the dundie award niche?
8 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in dundie award?
Top complaints mined from reviews: Size-Overall, Office Usability. The return rate is 0.9%.
When does demand for dundie award peak?
Demand peaks in Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the dundie award niche?
Listings span $13.65–$39.90; the average listing price is $25.38 (sweet spot $15–$100). The average incumbent carries 454 reviews — the moat a new listing must climb.