Is dummy profitable to sell on Amazon United States?

The niche generates $54K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (37/100).

How competitive is the dummy niche?

10 brands and 25 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in dummy?

Top complaints mined from reviews: Quality-Overall, Stitch/Finish/Polish, Durability. The return rate is 2.4%.

When does demand for dummy peak?

Demand peaks in Nov; the busiest month runs 1.5× the quietest.

What does it cost to enter the dummy niche?

Listings span $13.19–$350.22; the average listing price is $66.56 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.

dummy

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Avg price

Great$66.56

avg listing price — sweet spot $15–$100

Review moat

Good649.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$13.19–$350.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$54K

$54K/yr · 212K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, dummy is a $54K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

dummy market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $67K–$83K; units × avg price
Conversion rate: 0.4%
Avg BSR: #54
Page quality: 0%
Prime: 85%
Sponsored: 70%
Out of stock: 5.1%
Avg brand age: 49 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Stylso45%
Jendila32%
Morris Costumes7%
Spirit Halloween6%
Combat Sports3%
Century2%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.5×

Open Trend

Top dummy search terms

dummy125K/yr +2.9%0.2% conv.
ragdoll dummy32K/yr -25.6%0.0% conv.
dummies27K/yr -11.3%0.0% conv.
dummy doll8K/yr -7.1%0.1% conv.
a dummy4K/yr +10.0%0.0% conv.
dummys4K/yr +2.8%0.1% conv.
stuffed dummy5K/yr -7.1%0.7% conv.
stuffed dummy prop6K/yr +24.8%0.7% conv.

All search terms

Top dummy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MMA Grappling Dummy Jiu Jitsu Grappling Wrestling Dummy Made from Durable Canvas Fabrics MMA Dummy for Multiple Drills UNFILLED

Jendila$30.074.4★1,057 rev

Un-Filled Wrestling Dummy for Kids Youth Grappling Dummies BJJ MMA Jiu Jitsu & Judo Training Partner Durable Martial Arts Practice Buddy (Black 4ft / 48 Inches)

Stylso$33.504.4★528 rev

Unfilled Grappling Dummy Adult Life Size Wrestling & BJJ Training Dummy MMA Jiu Jitsu Judo Takedown & Throwing Practice Heavy-Duty Triple-Stitched Canvas Submission Dummy (Black 5ft / 60)

Stylso$34.844.3★812 rev

Unfilled Grappling Dummy Adult Life Size Wrestling & BJJ Training Dummy MMA Jiu Jitsu Judo Takedown & Throwing Practice Heavy-Duty Triple-Stitched Canvas Submission Dummy (Black 6ft / 72)

Stylso$37.544.3★812 rev

Grappling Dummy MMA Jiu Jitsu Grappling Wrestling Dummy Made from Durable Canvas Fabrics MMA Dummy for Multiple Drills UNFILLED

Jendila$50.664.4★1,057 rev

Newest

by launch date

Combat Sports Legged Grappling Dummy 35 to 140 lb Nylon Training Partner for MMA Jiu-Jitsu Wrestling Takedowns Throws Submissions & Striking (New & Improved 70 lbs)

Combat Sports$332.07614 rev

8mo ago

POZTEV Adult Grappling Dummy 6ft Unfilled Wrestling Dummy for MMA Jiu Jitsu and Martial Arts Training Practice Punching Dummy Full Size Adult Grappling Dummy for BJJ Karate & Judo

POZTEV$17.3848 rev

1y ago

MMA Grappling Dummy Jiu Jitsu Grappling Wrestling Dummy Made from Durable Canvas Fabrics MMA Dummy for Multiple Drills UNFILLED

Jendila$30.071,057 rev

2y ago

Grappling Dummy MMA Jiu Jitsu Grappling Wrestling Dummy Made from Durable Canvas Fabrics MMA Dummy for Multiple Drills UNFILLED

Jendila$50.661,057 rev

2y ago

Full Size Inflatable Body Mannequin Dead Body Halloween Prop Halloween Yard Decorations Inflatable Dummy Dead Body Prop to Dress Up & Costume Display for Halloween Inflatables Outdoor Decorations

CANIPHA$13.19266 rev

2y ago

What buyers say about dummy

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Very well made”

Durability13%

“Very durable”

Fun/Entertainment Experience12%

“Unending fun”

Exercise/Sports Suitability9%

“Perfect training tool for kids”

Size-Overall8%

“Good size”

Value For Money7%

“Budget friendly”

Advertised Vs Actual Product5%

“As advertised”

Material Quality5%

“Good material”

Ease Of Use4%

“Easy to use”

Efficiency3%

“Works very well”

What buyers complain about

Quality-Overall13%

“quality control issue”

Stitch/Finish/Polish10%

“Loose stitching”

Durability9%

“the tear is kind of a bummer”

Size-Overall8%

“Arms way too short”

Advertised Vs Actual Product8%

“False advertising”

Ease Of Use7%

“Not only was it extremely difficult to fill”

Rusts/Corrodes5%

“it was rusted to pieces”

Strength5%

“Does Not Stand”

Value For Money3%

“I was a bit dismayed at how expensive it was for the horrible state it came in”

Product Condition3%

“Clearly someone else's return”

Top return reasons

Size-Overall37%

Advertised Vs Actual Product12%

Quality-Overall4%

Value For Money4%

Stitch/Finish/Polish4%

Zipper Quality3%

Functionality-Overall3%

Material Quality3%

Product Condition3%

Defective Material/Parts3%

Common questions

Is dummy profitable to sell on Amazon United States?: The niche generates $54K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (37/100).
How competitive is the dummy niche?: 10 brands and 25 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in dummy?: Top complaints mined from reviews: Quality-Overall, Stitch/Finish/Polish, Durability. The return rate is 2.4%.
When does demand for dummy peak?: Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the dummy niche?: Listings span $13.19–$350.22; the average listing price is $66.56 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.

dummy

dummy market data

Competition & brand share

Demand & seasonality

Top dummy search terms

Top dummy products on Amazon

Top sellers

Newest

Trending

What buyers say about dummy

What buyers love

What buyers complain about

Top return reasons

Common questions

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