duke university apparel
Skip itSoft demand (-69.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.71avg listing price — sweet spot $15–$100
Price range
Incredible$14.82–$66.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,425.31avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 91K searches
Growth
Bad-69.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, duke university apparel is a $20K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
duke university apparel market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $27K–$33K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #35,363
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 62%
- Out of stock
- 4.0%
- Avg brand age
- 44 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
20
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
31%
Top 20: 68%
Open market
16%
- Campus Colors29%
- Pro Shop23%
- GreatCitees17%
- Pro Sport Brand7%
- Pro Standard6%
- Blue 843%
- Open — no brand owns it (14 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -69.0% search growth over the last 90 days.Peak months: Mar, Dec · busiest ÷ quietest = 11.7×
Top duke university apparel search terms
- duke shirt29K/yr
- duke t shirt20K/yr
- duke tshirt9K/yr
- duke shirts for men10K/yr
- duke basketball t shirt17K/yr
- duke shirts for women6K/yr
Top duke university apparel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Duke North Carolina T-Shirt EST Large Grey
GreatCitees$16.583.7★6 rev
Collegiate Premium Cotton Short-Sleeve T-Shirt - Adult Sizes (as1 Alpha s Regular Regular Duke Logo)
Pro Shop$24.384.2★399 rev
Duke Blue Devils Gameday Cotton T-Shirt for Men and Women
Campus Colors$25.494.6★16,487 rev
Pro Standard Mens Duke University Classic Chenille Short Sleeve Tee Royal Blue M
Pro Standard$43.734.0★42 rev
Collegiate Premium Cotton Short-Sleeve T-Shirt - Adult Sizes (Duke Basketball Adult Large)
Pro Shop$24.584.2★399 rev
Newest
by launch date
Duke Blue Devils Mens Basketball Acc Champs 2026 Royal T-Shirt
Elite Authentics$29.8411 rev
Duke Blue Devils Gameday Cotton T-Shirt for Men and Women
Campus Colors$25.4916,487 rev
Duke Blue Devils Gameday Cotton T-Shirt for Men and Women
Campus Colors$25.3316,487 rev
Duke Blue Devils Gameday Cotton T-Shirt for Men and Women
Campus Colors$25.1616,487 rev
Duke Blue Devils Gameday Cotton T-Shirt for Men and Women
Campus Colors$25.6116,487 rev
Trending
90-day click momentum
Duke and Duke - Commodities Brokers - Comedy - Unisex T-Shirt (Large Navy)
Guacamole$16.944.0★
Duke North Carolina T-Shirt EST Large Grey
GreatCitees$16.583.7★
Duke North Carolina T-Shirt Vintage EST
GreatCitees$17.983.5★
Pro Standard Mens Duke University Classic Chenille Short Sleeve Tee Royal Blue M
Pro Standard$43.734.0★
Collegiate Premium Cotton Short-Sleeve T-Shirt - Adult Sizes (as1 Alpha s Regular Regular Duke Logo)
Pro Shop$24.384.2★
What buyers say about duke university apparel
What buyers praise and complain about, mined from review topics.What buyers love
“Fits true to size”
“Good quality shirt”
“Very comfortable”
“even the material is comfortable”
“The durability is really good”
“soft”
“As advertised”
“Thats always been one of my favorite styles because it keeps the front clean while still giving you a bold design on the back”
“they did not shrink”
“I also really like the design”
What buyers complain about
“The black shirt is smaller than the others”
“Ruined after the first wash”
“was expecting a higher quality product”
“otd false advertisement it's not a thermal shirt”
“The material is so thin”
“Bit pricey”
“not warm”
“Material is not T-Shirt type so they dont stretch like I would have like”
Top return reasons
Common questions
- Is duke university apparel profitable to sell on Amazon United States?
- The niche generates $20K/yr across 52 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -69.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the duke university apparel niche?
- 20 brands and 20 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in duke university apparel?
- Top complaints mined from reviews: Size-Overall, Machine Wash Suitability, Quality-Overall. The return rate is 5.6% — above our launch gate.
- When does demand for duke university apparel peak?
- Demand peaks in Mar–Dec; the busiest month runs 11.7× the quietest.
- What does it cost to enter the duke university apparel niche?
- Listings span $14.82–$66.12; the average listing price is $26.71 (sweet spot $15–$100). The average incumbent carries 3,425 reviews — the moat a new listing must climb.