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duke sweatshirt

Skip it

Soft demand (-70.8% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 0Conversion 15Competition 84Returns 14Price range 95Avg price 95Brand share 46Review moat 27Quality gap 55

Avg price

Incredible$30.84

avg listing price — sweet spot $15–$100

Price range

Incredible$15.46–$86.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,834.15

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$55K

$55K/yr · 149K searches

Returns

Bad8.2%

return rate — above 5% kills the launch gate

Growth

Bad-70.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, duke sweatshirt is a $55K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Mar–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

duke sweatshirt market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$46K–$62K
units × avg price
Conversion rate
1.2%
Avg BSR
#32,444
Page quality
0%
Prime
67%
Sponsored
69%
Out of stock
11.1%
Avg brand age
45 months
Avg seller age
163 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

26

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

32%

Top 20: 70%

Open market

19%

  • Campus Colors31%
  • GreatCitees18%
  • Pro Shop17%
  • Pro Standard6%
  • Pro Sport Brand5%
  • 2Bhip4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -70.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 10.2×

Top duke sweatshirt search terms

  • duke t shirt20K/yr
  • duke sweatshirt28K/yr
  • duke hoodie26K/yr
  • duke tshirt9K/yr
  • duke university shirt4K/yr
  • duke sweatshirt women10K/yr
  • duke tshirt men7K/yr
  • duke shirts for women6K/yr
  • duke university sweatshirt7K/yr
  • duke sweatshirt men11K/yr
All search terms

Top duke sweatshirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$7K16%$9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about duke sweatshirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fits true to size”

Quality-Overall16%

“The quality feels really solid”

Comfort-Overall8%

“Very comfortable”

Material Quality6%

“even the material is comfortable”

Color4%

“Great colors”

Warmth4%

“keeps me warm at the same time”

Advertised Vs Actual Product4%

“As advertised”

Soft Feel3%

“Super soft”

Durability2%

“The durability is really good”

Shrinkage Resistance2%

“Did not shrink”

What buyers complain about

Size-Overall32%

“Didnt fit right on me”

Quality-Overall9%

“was expecting a higher quality product”

Machine Wash Suitability6%

“Ruined after the first wash”

Advertised Vs Actual Product5%

“not on the seem”

Shrinkage Resistance4%

“It shrinks”

Value For Money2%

“Bit pricey”

Zipper Quality2%

“Whole zipper fell off”

Thickness2%

“Not super thick if youre wanting a heavy material”

Shape/Style2%

“Was not the oversized look I was going for”

Warmth2%

“I got super hot wearing it”

Top return reasons

Size-Overall57%
Length8%
Material Quality5%
Chest Fit4%
Color4%
Sleeve Fit3%
Waist Fit3%
Advertised Vs Actual Product2%
Shoulder Fit2%
Width2%

Common questions

Is duke sweatshirt profitable to sell on Amazon United States?
The niche generates $55K/yr across 52 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -70.8%. Flapen's verdict: Skip it (38/100).
How competitive is the duke sweatshirt niche?
21 brands and 26 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in duke sweatshirt?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Machine Wash Suitability. The return rate is 8.2% — above our launch gate.
When does demand for duke sweatshirt peak?
Demand peaks in Feb–Mar–Nov–Dec; the busiest month runs 10.2× the quietest.
What does it cost to enter the duke sweatshirt niche?
Listings span $15.46–$86.90; the average listing price is $30.84 (sweet spot $15–$100). The average incumbent carries 3,834 reviews — the moat a new listing must climb.