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Duke Sweatshirt

Fail

Demand is soft, at -70.8% this quarter, so Duke Sweatshirt is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$55K/yr149K searches / yr
90-day growth
-70.8%search demand this quarter
Competition
32%top-5 click share · 21 brands · 26 sellers

Flapen Score

Duke Sweatshirt against its category

The dotted line is the Sports & Outdoors average. Past it, Duke Sweatshirt is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duke Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Duke Sweatshirt 149K times last year and spent an estimated $55K. The top 5 brands take 77% of clicks. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -70.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-70.8%
Conversion, latest week
1.2%
Market size, estimated
$55Ka year
Peak month
December10.2× the quietest month
Top search term
duke t shirt20K searches a year

02 · Price

A sale here is worth $30.84.

Listings sell for $30.84 on average, from $15.46 to $86.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.84 that is $0 to $3K a year per listing.

Average price
$30.84inside the $15 to $100 sweet spot
Price range
$15.46–$86.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #32,444 within T-Shirts. It carries 3,834 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
67%
Out of stock, average day
11.1%
Average rank
#32,444in T-Shirts
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,834per listing
Listings tracked
52

04 · Newcomers

1 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Duke Sweatshirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$7K$9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

26

Est. top-5 brand share

77%

Top 20: 99%

Est. top-5 click share

32%

Top 20: 70%

Open market

19%

  • Campus Colors31%
  • GreatCitees18%
  • Pro Shop17%
  • Pro Standard6%
  • Pro Sport Brand5%
  • 2Bhip4%

Demand

Duke Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 10.2×

Search terms

Top Duke Sweatshirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • duke t shirt20K/yr
  • duke sweatshirt28K/yr
  • duke hoodie26K/yr
  • duke tshirt9K/yr
  • duke university shirt4K/yr
  • duke sweatshirt women10K/yr
  • duke tshirt men7K/yr
  • duke shirts for women6K/yr
  • duke university sweatshirt7K/yr
  • duke sweatshirt men11K/yr

Reviews and returns

What reviews say buyers love and hate about Duke Sweatshirt

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
8.2%of orders come back
“Didnt fit right on me”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Duke Sweatshirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data