duke blue devils
Worth a lookShows a sweet-spot price point ($25.22 avg), but soft demand (-63.8% this quarter) keeps it on the watch list.
Avg price
Incredible$25.22avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$9.64–$66.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,175.98avg incumbent reviews — the moat a new listing must climb
Market size
Okay$146K$146K/yr · 434K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, duke blue devils is a $146K/yr Amazon United States market (434K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
duke blue devils market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $151K–$202K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #23,815
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 70%
- Out of stock
- 8.5%
- Avg brand age
- 53 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
37
Top-5 brand share
60%
Top 20: 97%
Top-5 click share
37%
Top 20: 69%
Open market
32%
- TCK22%
- Campus Colors11%
- Pro Standard11%
- The Game9%
- WILSON8%
- Pro Shop7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -63.8% search growth over the last 90 days.Peak months: Mar, Dec · busiest ÷ quietest = 6.8×
Top duke blue devils search terms
- duke university34K/yr
- duke blue devils64K/yr
- duke university merchandise22K/yr
- duke basketball47K/yr
- duke shirt29K/yr
- duke university apparel40K/yr
- duke t shirt20K/yr
- duke merch16K/yr
- duke blue devils apparel59K/yr
- duke basketball merch5K/yr
Top duke blue devils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TCK Duke Blue Devils Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Royal/White Made in USA Medium)
TCK$17.894.8★1,621 rev
Pro Standard Mens Duke University Classic Chenille Short Sleeve Tee Royal Blue M
Pro Standard$43.734.0★42 rev
NCAA No Show Tab Socks - Duke Blue Devils Royal Blue/White Large
TCK$17.554.8★332 rev
HEYDUDE Mens Wally Tri Duke - Duke White/Blue
HEYDUDE$23.804.8★1,991 rev
The Game NCAA Licensed Duke Blue Devils Flat Brim Snapback Hat Duke University Game Day Hat
The Game$28.744.4★22 rev
Newest
by launch date
Duke Blue Devils Gameday Cotton T-Shirt for Men and Women
Campus Colors$25.4916,487 rev
Duke Blue Devils Gameday Cotton T-Shirt for Men and Women
Campus Colors$25.5416,487 rev
Duke Blue Devils Gameday Cotton T-Shirt for Men and Women
Campus Colors$25.1616,487 rev
Duke Blue Devils Gameday Cotton T-Shirt for Men and Women
Campus Colors$25.3316,487 rev
Duke Blue Devils T-Shirt Heathered for Men and Women Royal Heather
Campus Colors$25.3576 rev
Trending
90-day click momentum
Duke North Carolina T-Shirt EST Large Grey
GreatCitees$16.583.7★
Pro Standard Mens Duke University Classic Chenille Short Sleeve Tee Royal Blue M
Pro Standard$43.734.0★
Collegiate Premium Cotton Short-Sleeve T-Shirt - Adult Sizes (as1 Alpha s Regular Regular Duke Logo)
Pro Shop$24.384.2★
Pro Standard Mens Duke University Classic Chenille Short Sleeve Tee Royal Blue L
Pro Standard$48.744.0★
TCK Duke Blue Devils Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Royal/White Made in USA Medium)
TCK$17.894.8★
What buyers say about duke blue devils
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“As advertised”
“Great grip and feel makes it easy to handle”
“Worth it”
“Perfect fit”
“it has a good color”
“He said it's durable”
“Feels and looks great”
“It arrived in perfect condition completely inflated”
“Very comfortable”
What buyers complain about
“Low quality”
“Ball did not retain air”
“Had an air leak”
“Delivered used/defective without original packaging”
“Bit pricey”
“Terrible durability”
“Grip could be better”
“To big in the top”
“Not as good as it looks in the image”
“When you dribble the ball gives a loud twang sound similar to a cheap rubber dodge ball”
Top return reasons
Common questions
- Is duke blue devils profitable to sell on Amazon United States?
- The niche generates $146K/yr across 57 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -63.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the duke blue devils niche?
- 25 brands and 37 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in duke blue devils?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Leak-Proof. The return rate is 1.4%.
- When does demand for duke blue devils peak?
- Demand peaks in Mar–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the duke blue devils niche?
- Listings span $9.64–$66.12; the average listing price is $25.22 (sweet spot $15–$100). The average incumbent carries 2,176 reviews — the moat a new listing must climb.