Dry Bag Cooler
FailBuyers convert on only 0.6% of searches, so Dry Bag Cooler is a Fail.
- Flapen Score
- 45 / 100Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 4745
- Market size
- $41K/yr108K searches / yr
- 90-day growth
- +141.1%search demand this quarter
- Competition
- 68%top-5 click share · 13 brands · 32 sellers
Flapen Score
Dry Bag Cooler against its category
The dotted line is the Sports & Outdoors average. Past it, Dry Bag Cooler is stronger. Inside it, weaker.
Market
The Dry Bag Cooler market on Amazon at a glance
Shoppers on Amazon United States searched for Dry Bag Cooler 108K times last year and spent an estimated $41K. The top 5 brands take 81% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +141.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- +141.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $41Ka year
- Peak month
- July5.0× the quietest month
- Top search term
- waterproof cooler bag22K searches a year
02 · Price
A sale here is worth $64.61.
Listings sell for $64.61 on average, from $17.55 to $145.75. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $64.61 that is $0 to $6K a year per listing.
- Average price
- $64.61inside the $15 to $100 sweet spot
- Price range
- $17.55–$145.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 32.0% of listings are out of stock. The average listing ranks #951 within Camp Kitchen. It carries 1,675 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 72%
- Out of stock, average day
- 32.0%
- Average rank
- #951in Camp Kitchen
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 1,675per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dry Bag Cooler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ICEMULE Classic Mini Collapsible Sling Strap Cooler Hands Free 100% Waterproof 24+ Hours Cooling Soft Sided Cooler for Hiking Kayaking Camping & Fishing 9 Liter Fits 10 Cans + Ice Sunshine
- Price
- $96.94
- Rating
- 4.7/5
- Reviews
- 2,740
- Age
- 7y ago

ICEMULE Classic Medium Collapsible Sling Strap Cooler Hands Free 100% Waterproof 24+ Hours Cooling Soft Sided Cooler for Hiking Camping Fishing & Picnics 15 Liter Fits 16 Cans + Ice
- Price
- $81.69
- Rating
- 4.7/5
- Reviews
- 2,740
- Age
- 10y ago

Iculbag Cooler Backpack Insulated Waterproof Leak Proof 48cans Collapsible Larger Backpack Coolers Insulated Leak Proof for Men Women 24 Hours Cooling for Picnic Camping Hiking Beach Travel Kayaking
- Price
- $45.25
- Rating
- 4.2/5
- Reviews
- 149
- Age
- 2y ago

ICEMULE Pro XLarge Collapsible Backpack Cooler Hands Free 100% Waterproof 24+ Hours Cooling Soft Sided Cooler for Hiking Camping Fishing & Picnics 33 Liter Fits 32 Cans + Ice Matte Black
- Price
- $145.75
- Rating
- 4.7/5
- Reviews
- 1,163
- Age
- 8y ago

Durabilt 20L Waterproof Cooler Roll Top Backpack Sack Heavy-Duty Soft Insulated Bag
- Price
- $60.20
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago
Trending
estimated 90-day click momentum
ICEMULE Classic Mini Collapsible Sling Strap Cooler Hands Free 100% Waterproof 24+ Hours Cooling Soft Sided Cooler for Hiking Kayaking Camping & Fishing 9 Liter Fits 10 Cans + Ice Sunshine
- Price
- $96.94
- Rating
- 4.7/5
- Reviews
- 2,740
- Age
- 7y ago

OOFOS OOcoozie Recovery Mule Black - Womens Size 8.5
- Price
- $86.17
- Rating
- 3.3/5
- Reviews
- 19
- Age
- 3y ago

RTIC Ultra-Tough Tote Bag Waterproof for Beach Pool Towel Grocery Shopping Camping Picnic Travel Boat Heavy-Duty Puncture Resistant Large Granite
- Price
- $73.30
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 1y ago

GVANCA Waterproof Dry Bag Backpack for Kayaking Roll Top Kayak Dry Backpack Floating Outdoor Dry Sack Boating Sailing Canoeing Rafting Fishing Camping 35L Yellow
- Price
- $39.48
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 4y ago

HIMZ WARRIOR Backpack Cooler with Lunch Compartment Heavy Duty Insulated Backpacks for Men Work 35L Travel Backpacking -17 inch Laptop Bag Carry On Back packs for Airplane Black
- Price
- $59.50
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 3y ago
Newest
by launch date
RTIC Ultra-Tough Tote Bag Waterproof for Beach Pool Towel Grocery Shopping Camping Picnic Travel Boat Heavy-Duty Puncture Resistant Large Granite
- Price
- $73.30
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 1y ago

Durabilt 20L Waterproof Cooler Roll Top Backpack Sack Heavy-Duty Soft Insulated Bag
- Price
- $60.20
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago

Iculbag Cooler Backpack Insulated Waterproof Leak Proof 48cans Collapsible Larger Backpack Coolers Insulated Leak Proof for Men Women 24 Hours Cooling for Picnic Camping Hiking Beach Travel Kayaking
- Price
- $45.25
- Rating
- 4.2/5
- Reviews
- 149
- Age
- 2y ago

Iculbag Backpack Coolers Insulated Leak Proof Waterproof Soft Collapsible 35L Cooler Bag Insulated Waterproof for Men Women 48 Cans for Hiking Camping Travel Beah Kayak 24 Hour Cooling Blue
- Price
- $45.07
- Rating
- 4.2/5
- Reviews
- 149
- Age
- 2y ago

Maelstrom 30Can Collapsible Soft Cooler Bag Leakproof Insulated Ice Chest
- Price
- $26.71
- Rating
- 4.6/5
- Reviews
- 884
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
32
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
15%
- IceMule58%
- iculbag9%
- DuraBilt5%
- OOFOS4%
- Maelstrom4%
- Hulongo4%
- Open — no brand owns it (7 brands, 15%)
Demand
Dry Bag Cooler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.0×
Search terms
Top Dry Bag Cooler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- waterproof cooler bag22K/yr
- ice mule backpack cooler20K/yr
- ice mule17K/yr
- icemule backpack cooler13K/yr
- icemule10K/yr
- ice mule cooler7K/yr
- ice mule cooler bag5K/yr
- icemule cooler4K/yr
- portable beverage cooler4K/yr
- portable beer cooler3K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Bag Cooler
We read the reviews and the return reasons for every product selling here.
“Leaks water”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Bag Cooler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









