drunk uno
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Price range
Good$6.43–$29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,247.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 125K searches
According to Flapen's Amazon United States niche tracking, drunk uno is a $44K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jun–Jul–Aug–Dec. Verdict: Skip it — 35/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
drunk uno market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $70K–$84K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #572
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 20%
- Out of stock
- 1.8%
- Avg brand age
- 46 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
39
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- Mattel Games54%
- QUEKA KANBAI18%
- Broytain8%
- SWOOC6%
- HYXFJITS4%
- Generic4%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Dec · busiest ÷ quietest = 3.1×
Top drunk uno search terms
- drunk uno51K/yr
- uno dare35K/yr
- drunk uno card game15K/yr
- uno drinking game for adults5K/yr
- drunk uno game set with shot glasses6K/yr
- uno drinking game6K/yr
- uno dare card game4K/yr
- drunk ohno adult game2K/yr
- uno dare card game for kids1K/yr
Top drunk uno products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Games UNO Dare Adults Only Card Game for Game Night Travel Camping & Party
Mattel Games$16.734.5★580 rev
QUEKA KANBAI UDRINK! - The Drinking Game Cards for Adults Fun & Easy Games for Adult Game Nights - Couple Games Bachelorette Party Games to Get Buzzed Easily - 2024 New Edition -
QUEKA KANBAI$8.914.5★473 rev
Mattel Games UNO Dare Card Game Ages 7+ 2-10 Players
Mattel Games$6.704.7★18,716 rev
Mattel Games UNO Dare Card Game Ages 7+ 2-10 Players
Mattel Games$7.215.0★9 rev
Broytain WHODRINK Drinking Card Games for Adults Party Card Game for Groups Bachelorette Party Games Couples Drinking Game for Date Night Girls Night Party Game 136 Cards Age 21+
Broytain$12.564.7★89 rev
Newest
by launch dateMattel Games UNO Dare Card Game Ages 7+ 2-10 Players
Mattel Games$7.219 rev
Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players
Mattel Games$11.971,063 rev
Laeroneth The Ultimate Drinking Card Game for Party Night - Drinking Game for Adults for Game Nights Pregame Couple Games Bachelorette Party Games
Laeroneth$7.0682 rev
HYXFJITS Drinking Board Games for Adults Girls Night Waterproof Leather Mat Drinking Games Party Interactive Drinking Game Playmat Bachelorette Party Family Play or Any Occasion Age 21+ 2-8 Players
HYXFJITS$6.43115 rev
Broytain WHODRINK Drinking Card Games for Adults Party Card Game for Groups Bachelorette Party Games Couples Drinking Game for Date Night Girls Night Party Game 136 Cards Age 21+
Broytain$12.5689 rev
Trending
90-day click momentumMattel Games UNO Dare Card Game Ages 7+ 2-10 Players
Mattel Games$7.215.0★
HYXFJITS Drinking Board Games for Adults Girls Night Waterproof Leather Mat Drinking Games Party Interactive Drinking Game Playmat Bachelorette Party Family Play or Any Occasion Age 21+ 2-8 Players
HYXFJITS$6.434.3★
Do or Drink Blackout Tower Drinking Game - Adult Party Game with 54 Blocks and Challenges - Fun Drunk Game for Game Night - Great Gift for Pregames Bachelorettes Couples and More
Do or Drink$24.954.6★
Uno Dare Game
Mattel Games$9.974.6★
Laeroneth The Ultimate Drinking Card Game for Party Night - Drinking Game for Adults for Game Nights Pregame Couple Games Bachelorette Party Games
Laeroneth$7.064.5★
What buyers say about drunk uno
What buyers praise and complain about, mined from review topics.What buyers love
“Fun family game”
“makes great for gifts”
“Worth it”
“Good quality”
“Easy & fun to play”
“My oldest son says they're exactly as he expected”
“The handy travel tin keeps everything organized and makes it super easy to bring to gatherings, parties, or game nights anywhere”
“The design is cute”
“so easy to take for guys/girls weekends”
“the easy instructions make it fun for a game night with your besties”
What buyers complain about
“boring”
“Box is very large”
“Cheap”
“I lost my instructions”
“Was supposed to be a gift”
“Cheap”
“Cards are a little on the thin side”
Top return reasons
Common questions
- Is drunk uno profitable to sell on Amazon United States?
- The niche generates $44K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the drunk uno niche?
- 10 brands and 39 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in drunk uno?
- Top complaints mined from reviews: Fun/Entertainment Experience, Size-Overall, Value For Money. The return rate is 1.5%.
- When does demand for drunk uno peak?
- Demand peaks in Jun–Jul–Aug–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the drunk uno niche?
- Listings span $6.43–$29.88; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 2,248 reviews — the moat a new listing must climb.