Drinking Games

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $979K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

2.4%

Market size, estimated

$979Ka year

Peak month

December3.4× the quietest month

Top search term

drinking games958K searches a year

Listings sell for $19.08 on average, from $5.02 to $45.74. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $19.08 that is $19K to $24K a year per listing.

Average price

$19.08inside the $15 to $100 sweet spot

Price range

$5.02–$45.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

$19K–$24K

Returns

3.4%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #468 within Leisure Sports & Game Room. It carries 2,332 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#468in Leisure Sports & Game Room

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,332per listing

Listings tracked

48

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months