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Drift Paddle Board

Fail

Shoppers spend an estimated $0 a year here, so Drift Paddle Board is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$0/yr8K searches / yr
90-day growth
+161.5%search demand this quarter
Competition
82%top-5 click share · 6 brands · 8 sellers

Flapen Score

Drift Paddle Board against its category

The dotted line is the Sports & Outdoors average. Past it, Drift Paddle Board is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drift Paddle Board market on Amazon at a glance

Shoppers on Amazon United States searched for Drift Paddle Board 8K times last year and spent an estimated $0. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +161.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+161.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
July10.2× the quietest month
Top search term
drift paddle board6K searches a year

02 · Price

A sale here is worth $170.29.

Listings sell for $170.29 on average, from $17.73 to $441.97. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $170.29 that is $0 to $17K a year per listing.

Average price
$170.29above the $15 to $100 sweet spot
Price range
$17.73–$441.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 51.3% of listings are out of stock. The average listing ranks #84 within Water Sports. It carries 2,848 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
70%
Out of stock, average day
51.3%
Average rank
#84in Water Sports
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,848per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Drift Paddle Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 234%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Drift Paddle Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 10.2×

Reviews and returns

What reviews say buyers love and hate about Drift Paddle Board

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Inflation/Deflation”
1.8%of orders come back
“was deflating it”
A buyer, on “Inflation/Deflation”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Drift Paddle Board questions

Answered from the same tracked data.