Is dried shallots profitable to sell on Amazon United States?

The niche generates $83K/yr across 33 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the dried shallots niche?

14 brands and 584 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in dried shallots?

Top complaints mined from reviews: Moist/Dry, Taste-Overall, Size-Overall. The return rate is 0.0%.

When does demand for dried shallots peak?

Demand peaks in Aug; the busiest month runs 3.0× the quietest.

What does it cost to enter the dried shallots niche?

Listings span $6.17–$239.70; the average listing price is $29.96 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.

dried shallots

Worth a look

Shows low returns (0.0%), but soft demand (-14.7% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.96

avg listing price — sweet spot $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good546.24

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$6.17–$239.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$83K

$83K/yr · 33K searches

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dried shallots is a $83K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dried shallots market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $75K–$90K; units × avg price
Conversion rate: 8.3%
Avg BSR: #122
Page quality: 0%
Prime: 94%
Sponsored: 85%
Out of stock: 11.1%
Avg brand age: 62 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

584

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

16%

Harmony House46%
Curnue12%
Olive & Vine11%
Sadaf7%
GranAroma5%
Naturejam4%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -14.7% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 3.0×

Open Trend

Top dried shallots search terms

dried shallots19K/yr -5.3%7.9% conv.
harmony house dehydrated vegetables6K/yr -20.9%6.4% conv.
harmony house5K/yr -23.2%2.5% conv.
dried shallots for cooking3K/yr -37.2%11.4% conv.

All search terms

Top dried shallots products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dehydrated Shallots 9 oz All-Natural Dried Shallot Flakes seasonings

Curnue$18.674.9★53 rev

Harmony House Premium Vegetable Soup Mix - Dehydrated Vegetables for Cooking Camping Emergency Supply and More (9 oz Quart Size Jar)

Harmony House$20.834.4★2,632 rev

Olive & Vine Freeze Dried Shallots Subtle Sweetness For Sauces & Dressings Rich Tradition Authentic Taste For Global Recipes (0.64 Ounce Shallot)

Olive & Vine$6.214.6★56 rev

Harmony House Dehydrated Vegetable Sampler 15 Count Variety Pack Resealable Zip Pouches For Cooking Camping Emergency Supply and More

Harmony House$59.514.5★964 rev

Sadaf Mosir Shallot - Dried Persian Shallots (allium stipitatum) -Make your Mast o Moosir from scratch -2 oz. bag

Sadaf$9.454.4★136 rev

Newest

by launch date

11oz Premium Dehydrated Shallot Flakes All-Natural Dried Shallots Savory Flavor Pure Seasoning for Cooking Sauces Soups Dressings & Marinades Vegan-Friendly

dzikekei$16.9530 rev

3mo ago

Dehydrated Shallots 7.05 oz Gluten Free No Additives Dried Shallot Flakes Resealable Jar Freeze-Dried Shallots Seasoning Marinades for Sauces Soups Dressings Stir-Fries & Marinades

WJDDMGO$15.003 rev

4mo ago

Dehydrated Shallots 9 oz All-Natural Dried Shallot Flakes seasonings

Curnue$18.6753 rev

7mo ago

Olive & Vine Freeze Dried Shallots Subtle Sweetness For Sauces & Dressings Rich Tradition Authentic Taste For Global Recipes (0.64 Ounce Shallot)

Olive & Vine$6.2156 rev

8mo ago

Olive & Vine Freeze Dried Shallots Subtle Sweetness For Sauces & Dressings Rich Tradition Authentic Taste For Global Recipes (1.12 Ounce)

Olive & Vine$7.5756 rev

8mo ago

What buyers say about dried shallots

What buyers praise and complain about, mined from review topics.

What buyers love

Flavor18%

“So fresh and flavorful”

Taste-Overall15%

“Excellent taste”

Quality-Overall8%

“Arrived as described and good quality”

Freshness8%

“Taste fresh”

Ease Of Use8%

“So easy”

Cooking Instructions8%

“For folks cooking for smaller families”

Smell4%

“smells fresh”

Moist/Dry4%

“they work in a huge variety of dishes, and being pre-dried, theyre incredibly easy to use”

Value For Money4%

“Worth the Price”

Crispiness3%

“Tasty and crispy”

What buyers complain about

Moist/Dry8%

“Rehydrated and dry it smells like wet socks”

Taste-Overall7%

“They taste perhaps a tad milder than I'm used to”

Size-Overall6%

“The pieces are rather small”

Value For Money6%

“The container is a little pricey”

Quality-Overall5%

“Not a good product”

Smell5%

“Did not like the smell or taste”

Advertised Vs Actual Product4%

“It's advertising is very misleading as you only get one”

Ease Of Use3%

“one thats not easy to find”

Stale/Rotten/Spoiled3%

“I dont have any fresh”

Hard Feel3%

“To hard”

Top return reasons

Taste-Overall75%

Stale/Rotten/Spoiled25%

Common questions

Is dried shallots profitable to sell on Amazon United States?: The niche generates $83K/yr across 33 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the dried shallots niche?: 14 brands and 584 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in dried shallots?: Top complaints mined from reviews: Moist/Dry, Taste-Overall, Size-Overall. The return rate is 0.0%.
When does demand for dried shallots peak?: Demand peaks in Aug; the busiest month runs 3.0× the quietest.
What does it cost to enter the dried shallots niche?: Listings span $6.17–$239.70; the average listing price is $29.96 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.