Down Sleeping Bag
MaybeThe top 5 products take only 37% of clicks. But buyers convert on only 1.4% of searches, so Down Sleeping Bag is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 4751
- Market size
- $463K/yr341K searches / yr
- 90-day growth
- +35.2%search demand this quarter
- Competition
- 37%top-5 click share · 14 brands · 66 sellers
Flapen Score
Down Sleeping Bag against its category
The dotted line is the Sports & Outdoors average. Past it, Down Sleeping Bag is stronger. Inside it, weaker.
Market
The Down Sleeping Bag market on Amazon at a glance
Shoppers on Amazon United States searched for Down Sleeping Bag 341K times last year and spent an estimated $463K. The top 5 brands take 85% of clicks. Demand peaks in Jun. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $463K a year.
- Searches, last 12 months
- 341K
- Growth, 90 days vs prior 90
- +35.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $463Ka year
- Peak month
- June2.0× the quietest month
- Top search term
- down sleeping bag118K searches a year
02 · Price
A sale here is worth $94.81.
Listings sell for $94.81 on average, from $24.31 to $194.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $94.81 that is $0 to $9K a year per listing.
- Average price
- $94.81inside the $15 to $100 sweet spot
- Price range
- $24.31–$194.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #137 within Sleeping Bags & Camp Bedding. It carries 1,137 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 96%
- Out of stock, average day
- 6.9%
- Average rank
- #137in Sleeping Bags & Camp Bedding
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,137per listing
- Listings tracked
- 54
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Down Sleeping Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
66
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
37%
Top 20: 71%
Open market
13%
- Brand 149%
- Brand 220%
- Brand 37%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (8 brands, 13%)
Demand
Down Sleeping Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.0×
Search terms
Top Down Sleeping Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- down sleeping bag118K/yr
- kelty sleeping bag61K/yr
- kelty cosmic down 2029K/yr
- naturehike sleeping bag22K/yr
- north face sleeping bag24K/yr
- mummy sleeping bags6K/yr
- kelty cosmic 207K/yr
- ultralight packable sleeping bag4K/yr
- sleeping bag down9K/yr
- coleman flannel sleeping bag6K/yr
Reviews and returns
What reviews say buyers love and hate about Down Sleeping Bag
We read the reviews and the return reasons for every product selling here.
“Its very long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Down Sleeping Bag questions
Answered from the same tracked data.









