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Down Sleeping Bag

Maybe

The top 5 products take only 37% of clicks. But buyers convert on only 1.4% of searches, so Down Sleeping Bag is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$463K/yr341K searches / yr
90-day growth
+35.2%search demand this quarter
Competition
37%top-5 click share · 14 brands · 66 sellers

Flapen Score

Down Sleeping Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Down Sleeping Bag is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Down Sleeping Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Down Sleeping Bag 341K times last year and spent an estimated $463K. The top 5 brands take 85% of clicks. Demand peaks in Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $463K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
+35.2%
Conversion, latest week
1.4%
Market size, estimated
$463Ka year
Peak month
June2.0× the quietest month
Top search term
down sleeping bag118K searches a year

02 · Price

A sale here is worth $94.81.

Listings sell for $94.81 on average, from $24.31 to $194.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $94.81 that is $0 to $9K a year per listing.

Average price
$94.81inside the $15 to $100 sweet spot
Price range
$24.31–$194.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #137 within Sleeping Bags & Camp Bedding. It carries 1,137 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
6.9%
Average rank
#137in Sleeping Bags & Camp Bedding
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,137per listing
Listings tracked
54

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
59 months

Products

Top Down Sleeping Bag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

$0$14K$28K$42K$56K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

66

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 71%

Open market

13%

  • Kelty49%
  • Naturehike20%
  • Coleman7%
  • TETON Sports4%
  • SYWSKW3%
  • The North Face2%
  • Open — no brand owns it (8 brands, 13%)

Demand

Down Sleeping Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Search terms

Top Down Sleeping Bag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • down sleeping bag118K/yr
  • kelty sleeping bag61K/yr
  • kelty cosmic down 2029K/yr
  • naturehike sleeping bag22K/yr
  • north face sleeping bag24K/yr
  • mummy sleeping bags6K/yr
  • kelty cosmic 207K/yr
  • ultralight packable sleeping bag4K/yr
  • sleeping bag down9K/yr
  • coleman flannel sleeping bag6K/yr

Reviews and returns

What reviews say buyers love and hate about Down Sleeping Bag

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Warmth”
16%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Its very long”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Down Sleeping Bag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data