Double D Handle
FailShoppers spend an estimated $83K a year here, so Double D Handle is a Fail.
- Flapen Score
- 47 / 100Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median47
- Market size
- $83K/yr40K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 17 sellers
Flapen Score
Double D Handle against its category
The dotted line is the Sports & Outdoors average. Past it, Double D Handle is stronger. Inside it, weaker.
Market
The Double D Handle market on Amazon at a glance
Shoppers on Amazon United States searched for Double D Handle 40K times last year and spent an estimated $83K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $83Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- close grip cable attachment9K searches a year
02 · Price
A sale here is worth $25.52.
Listings sell for $25.52 on average, from $13.54 to $57.13. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $25.52 that is $3K to $6K a year per listing.
- Average price
- $25.52inside the $15 to $100 sweet spot
- Price range
- $13.54–$57.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Exercise Machine Parts & Accessories. It carries 931 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #89in Exercise Machine Parts & Accessories
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 931per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Double D Handle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
17
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
14%
- Brand 119%
- Brand 218%
- Brand 316%
- Brand 413%
- Brand 512%
- Brand 69%
- Open — no brand owns it (4 brands, 14%)
Demand
Double D Handle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.1×
Search terms
Top Double D Handle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- close grip cable attachment9K/yr
- close grip lat pull down handle13K/yr
- seated row attachment6K/yr
- row attachment5K/yr
- row handle cable attachment5K/yr
- low row attachment3K/yr
Reviews and returns
What reviews say buyers love and hate about Double D Handle
We read the reviews and the return reasons for every product selling here.
“thin build quality-”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Double D Handle questions
Answered from the same tracked data.