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Donruss Football Cards 2022

Fail

The top 5 brands take 100% of clicks, so Donruss Football Cards 2022 is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$630K/yr238K searches / yr
90-day growth
-42.0%search demand this quarter
Competition
39%top-5 click share · 5 brands · 99 sellers

Flapen Score

Donruss Football Cards 2022 against its category

The dotted line is the Sports & Outdoors average. Past it, Donruss Football Cards 2022 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donruss Football Cards 2022 market on Amazon at a glance

Shoppers on Amazon United States searched for Donruss Football Cards 2022 238K times last year and spent an estimated $630K. All 5 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $630K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-42.0%
Conversion, latest week
2.8%
Market size, estimated
$630Ka year
Peak month
February5.1× the quietest month
Top search term
donruss48K searches a year

02 · Price

A sale here is worth $96.04.

Listings sell for $96.04 on average, from $11.34 to $560.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $96.04 that is $0 to $10K a year per listing.

Average price
$96.04inside the $15 to $100 sweet spot
Price range
$11.34–$560.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #234 within Sports Souvenirs. It carries 43 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
80%
Out of stock, average day
11.1%
Average rank
#234in Sports Souvenirs
Average rating
3.92 starsAmazon United States average 4.42 stars
Average reviews
43per listing
Listings tracked
41

04 · Newcomers

22 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
29
Successful launches
22Amazon's first-year sales bar
Average brand age
44 months

Products

Top Donruss Football Cards 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

5 falling

Sellers

99

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

0%

  • Brand 167%
  • Brand 229%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Donruss Football Cards 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.1×

Search terms

Top Donruss Football Cards 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donruss48K/yr
  • donruss football cards61K/yr
  • downtown football cards36K/yr
  • panini donruss7K/yr
  • donruss mega box11K/yr
  • donruss hobby box9K/yr
  • panini donruss football cards10K/yr
  • donruss football12K/yr
  • football cards donruss11K/yr
  • 2024 donruss football cards4K/yr

Reviews and returns

What reviews say buyers love and hate about Donruss Football Cards 2022

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Collectibles”
53%of negative reviews mention “Value For Money”
5.0%of orders come back
“Too pricey”
A buyer, on “Value For Money”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Donruss Football Cards 2022 questions

Answered from the same tracked data.