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Donruss Downtown Football Cards

Fail

The top 5 brands take 100% of clicks, so Donruss Downtown Football Cards is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$185K/yr68K searches / yr
90-day growth
-47.2%search demand this quarter
Competition
47%top-5 click share · 2 brands · 75 sellers

Flapen Score

Donruss Downtown Football Cards against its category

The dotted line is the Sports & Outdoors average. Past it, Donruss Downtown Football Cards is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donruss Downtown Football Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Donruss Downtown Football Cards 68K times last year and spent an estimated $185K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-47.2%
Conversion, latest week
2.0%
Market size, estimated
$185Ka year
Top search term
panini donruss7K searches a year

02 · Price

A sale here is worth $133.66.

Listings sell for $133.66 on average, from $19.36 to $560.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $133.66 that is $0 to $13K a year per listing.

Average price
$133.66above the $15 to $100 sweet spot
Price range
$19.36–$560.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #254 within Sports Souvenirs. It carries 23 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
75%
Out of stock, average day
12.5%
Average rank
#254in Sports Souvenirs
Average rating
3.89 starsAmazon United States average 4.42 stars
Average reviews
23per listing
Listings tracked
28

04 · Newcomers

17 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
17Amazon's first-year sales bar
Average brand age
44 months

Products

Top Donruss Downtown Football Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

0%

  • Brand 163%
  • Brand 237%

Demand

Donruss Downtown Football Cards search demand

Weekly searches over the year. Pick a range.

2K2KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Donruss Downtown Football Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panini donruss7K/yr
  • donruss hobby box9K/yr
  • panini donruss football cards10K/yr
  • donruss downtown football cards11K/yr
  • downtown cards5K/yr
  • donruss downtown box4K/yr
  • donruss blaster box3K/yr
  • donruss 20254K/yr
  • downtown football card packs4K/yr
  • donruss hobby box football3K/yr

Reviews and returns

What reviews say buyers love and hate about Donruss Downtown Football Cards

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Collectibles”
60%of negative reviews mention “Value For Money”
4.6%of orders come back
“Over priced”
A buyer, on “Value For Money”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Donruss Downtown Football Cards questions

Answered from the same tracked data.