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56

donruss basketball cards

Worth a look

Shows a thin review moat (42 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 97Conversion 45Competition 37Returns 98Price range 34Avg price 87Brand share 0Review moat 98Quality gap 95

Review moat

Incredible41.58

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+188.3%

90-day search growth — must beat 0% to launch

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$66.39

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$8.37–$261.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$26K

$26K/yr · 11K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, donruss basketball cards is a $26K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

donruss basketball cards market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$33K–$50K
units × avg price
Conversion rate
3.6%
Avg BSR
#250
Page quality
0%
Prime
89%
Sponsored
37%
Out of stock
21.7%
Avg brand age
39 months
Avg seller age
153 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Panini52%
  • Generic35%
  • Donruss Optic6%
  • Topps4%
  • StreetCards4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +188.3% search growth over the last 90 days.
800600Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 4.2×

Top donruss basketball cards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$3K15%$4K20%$5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about donruss basketball cards

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles36%

“Nice collection,”

Quality-Overall19%

“Card quality is great”

Value For Money15%

“Good price”

Gifting Purpose9%

“Great gift”

Fun/Entertainment Experience6%

“he had a blast going through it with his older cousins”

Advertised Vs Actual Product4%

“Cards came as advertised”

Design-Overall3%

“Well constructed”

Correct Contents3%

“My hoops nba card box was handled with care”

Ease Of Use2%

“Easier thab”

Strength1%

“Very solid”

What buyers complain about

Value For Money43%

“Very disappointing being the price per box”

Quality-Overall20%

“Garbage”

Advertised Vs Actual Product11%

“False advertisement”

Ease Of Use5%

“Hard to read”

Functionality-Overall5%

“no good hit”

Adhesion/Stickiness5%

“Sticky blue residue all over cards”

Fun/Entertainment Experience5%

“nothing exciting”

Shape/Style2%

“Items are un good shape”

Top return reasons

Advertised Vs Actual Product75%
Value For Money25%

Common questions

Is donruss basketball cards profitable to sell on Amazon United States?
The niche generates $26K/yr across 19 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +188.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the donruss basketball cards niche?
5 brands and 94 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in donruss basketball cards?
Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for donruss basketball cards peak?
Demand peaks in Jun–Jul; the busiest month runs 4.2× the quietest.
What does it cost to enter the donruss basketball cards niche?
Listings span $8.37–$261.42; the average listing price is $66.39 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.