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Dodgers Blanket

Fail

Shoppers spend an estimated $95K a year here, so Dodgers Blanket is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$95K/yr132K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
69%top-5 click share · 12 brands · 29 sellers

Flapen Score

Dodgers Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Dodgers Blanket is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dodgers Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Dodgers Blanket 132K times last year and spent an estimated $95K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
2.2%
Market size, estimated
$95Ka year
Peak month
December12.9× the quietest month
Top search term
dodgers blanket65K searches a year

02 · Price

A sale here is worth $32.44.

Listings sell for $32.44 on average, from $10.34 to $54.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.44 that is $0 to $3K a year per listing.

Average price
$32.44inside the $15 to $100 sweet spot
Price range
$10.34–$54.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #1,337 within Home & Kitchen. It carries 863 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
47%
Out of stock, average day
24.6%
Average rank
#1,337in Home & Kitchen
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
863per listing
Listings tracked
19

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dodgers Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

29

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • Brand 163%
  • Brand 211%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Dodgers Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Dodgers Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dodgers blanket65K/yr
  • dodger blanket27K/yr
  • la dodgers blanket15K/yr
  • dodgers blankets and throws11K/yr
  • dodgers throw blanket8K/yr
  • dodger blankets for adults5K/yr

Reviews and returns

What reviews say buyers love and hate about Dodgers Blanket

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Thickness”
2.7%of orders come back
“I wish it was thicker”
A buyer, on “Thickness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dodgers Blanket questions

Answered from the same tracked data.