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Dodgers

Maybe

Products sell for $23.11 on average, inside the sweet spot. But buyers convert on only 1.4% of searches, so Dodgers is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 8,101 Sports & Outdoors niches · +14 vs the category median of 47
Market size
$1.5M/yr4.8M searches / yr
90-day growth
+19.2%search demand this quarter
Competition
23%top-5 click share · 35 brands · 124 sellers

Flapen Score

Dodgers against its category

The dotted line is the Sports & Outdoors average. Past it, Dodgers is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dodgers market on Amazon at a glance

Shoppers on Amazon United States searched for Dodgers 4.8M times last year and spent an estimated $1.5M. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
+19.2%
Conversion, latest week
1.4%
Market size, estimated
$1.5Ma year
Peak month
December7.1× the quietest month
Top search term
dodgers1.4M searches a year

02 · Price

A sale here is worth $23.11.

Listings sell for $23.11 on average, from $7.58 to $91.65. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $23.11 that is $12K to $17K a year per listing.

Average price
$23.11inside the $15 to $100 sweet spot
Price range
$7.58–$91.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
$12K–$17K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #3,478 within Clothing Accessories. It carries 2,264 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
99%
Out of stock, average day
3.6%
Average rank
#3,478in Clothing Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,264per listing
Listings tracked
84

04 · Newcomers

1 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dodgers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

124

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

23%

Top 20: 53%

Open market

41%

  • Brand 116%
  • Brand 216%
  • Brand 311%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Dodgers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Dodgers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dodgers1.4M/yr
  • dodgers hat563K/yr
  • dodgers shirt women352K/yr
  • dodgers shirt412K/yr
  • la dodgers hat331K/yr
  • dodgers shirt men166K/yr
  • la dodgers224K/yr
  • dodgers merch187K/yr
  • dodgers gifts201K/yr
  • dodger156K/yr

Reviews and returns

What reviews say buyers love and hate about Dodgers

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
5.5%of orders come back
“Too small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dodgers questions

Answered from the same tracked data.