Dock Demon Fishing Rod

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +106.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

+106.7%

Conversion, latest week

1.2%

Market size, estimated

$125Ka year

Top search term

purple fishing pole35K searches a year

Listings sell for $50.12 on average, from $10.02 to $211.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $50.12 that is $5K to $13K a year per listing.

Average price

$50.12inside the $15 to $100 sweet spot

Price range

$10.02–$211.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

2.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #233 within Rod & Reel Combos. It carries 610 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

98%

Out of stock, average day

1.1%

Average rank

#233in Rod & Reel Combos

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

610per listing

Listings tracked

51

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months