Dock Defender

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +110.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

19K

Growth, 90 days vs prior 90

+110.7%

Conversion, latest week

4.0%

Market size, estimated

$64Ka year

Top search term

dock defender13K searches a year

Listings sell for $83.61 on average, from $25.65 to $147.28. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $83.61 that is $0 to $8K a year per listing.

Average price

$83.61inside the $15 to $100 sweet spot

Price range

$25.65–$147.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

1.4%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #435 within Docking & Anchoring Equipment. It carries 88 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

60%

Out of stock, average day

1.5%

Average rank

#435in Docking & Anchoring Equipment

Average rating

4.03 starsAmazon United States average 4.42 stars

Average reviews

88per listing

Listings tracked

10

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months