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Divot Tool

Pass

Divot Tool scores 69 out of 100, a Pass. Shoppers spend an estimated $818K a year here, search demand grew +64.5% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 8,101 Sports & Outdoors niches · +22 vs the category median of 47
Market size
$818K/yr1.2M searches / yr
90-day growth
+64.5%search demand this quarter
Competition
35%top-5 click share · 33 brands · 105 sellers

Flapen Score

Divot Tool against its category

The dotted line is the Sports & Outdoors average. Past it, Divot Tool is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Divot Tool market on Amazon at a glance

Shoppers on Amazon United States searched for Divot Tool 1.2M times last year and spent an estimated $818K. The top 5 brands take 60% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $818K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+64.5%
Conversion, latest week
3.7%
Market size, estimated
$818Ka year
Peak month
June2.9× the quietest month
Top search term
divot tool331K searches a year

02 · Price

A sale here is worth $18.05.

Listings sell for $18.05 on average, from $5.92 to $175.11. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $18.05 that is $14K to $18K a year per listing.

Average price
$18.05inside the $15 to $100 sweet spot
Price range
$5.92–$175.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$18K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #35 within On-Course Accessories. It carries 1,602 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
3.3%
Average rank
#35in On-Course Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,602per listing
Listings tracked
54

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Divot Tool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

105

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

35%

Top 20: 68%

Open market

36%

  • Brand 130%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Divot Tool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Search terms

Top Divot Tool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • divot tool331K/yr
  • golf divot tool227K/yr
  • divot repair tool228K/yr
  • golf divot repair tool88K/yr
  • divot tool and ball marker67K/yr
  • golf divot tool and ball marker48K/yr
  • golf divot tools42K/yr
  • ball marker divot tool36K/yr
  • divit golf tool37K/yr
  • divot repair tool with ball marker20K/yr

Reviews and returns

What reviews say buyers love and hate about Divot Tool

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
0.9%of orders come back
“quite large”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Divot Tool questions

Answered from the same tracked data.