divot tool
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.05avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Growth
Great+64.5%90-day search growth — must beat 0% to launch
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good$818K$818K/yr · 1.2M searches
Price range
Good$5.92–$175.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,601.7avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, divot tool is a $818K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
divot tool market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $722K–$903K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 3.3%
- Avg brand age
- 38 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
105
Top-5 brand share
60%
Top 20: 91%
Top-5 click share
35%
Top 20: 68%
Open market
36%
- Callaway30%
- Mile High Life9%
- Blue Tees Golf8%
- GreenHaven7%
- xajie6%
- Team Golf4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +64.5% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×
Top divot tool search terms
- divot tool331K/yr
- golf divot tool227K/yr
- divot repair tool228K/yr
- golf divot repair tool88K/yr
- divot tool and ball marker67K/yr
- golf divot tool and ball marker48K/yr
- golf divot tools42K/yr
- ball marker divot tool36K/yr
- divit golf tool37K/yr
- divot repair tool with ball marker20K/yr
Top divot tool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Callaway 4-in-1 Golf Divot Repair Tool
Callaway$13.914.7★6,532 rev
GreenHaven 2 Pack Golf Divot Repair Tool for Golfers Foldable Metal Green Tool with Magnetic Putt Alignment Ball Marker Pop-up Fork Tine with Sturdy Aluminum Alloy Handle (Blue&Black)
GreenHaven$9.664.6★524 rev
Blue Tees Golf 6-in-1 Premium Divot Tool & Ball Marker - Bottle Opener - Club Tee - Groove Cleaner - Putting Alignment - Designed to Be the Ultimate Tool for the Green - Black
Blue Tees Golf$18.464.4★861 rev
Callaway 4-in-1 Golf Divot Repair Tool with Magnetic Ball Marker Club Brush Groove Cleaner Zinc Alloy Black
Callaway$14.354.7★6,532 rev
xajie Golf Divot Repair Tool - Foldable Golf Repair Kit with Sturdy Handle & Magnetic Pop-up Button Ball Marker
xajie$5.924.6★90 rev
Newest
by launch date
Callaway Ferrule Golf Divot Tool Limited
Callaway$12.7273 rev
Callaway Ferrule Golf Divot Tool Blue
Callaway$11.6273 rev
BirdieWorks 7-in-1 Metal Golf Divot Tool with Magnetic Ball Marker - Tee Height Setter Bottle Opener Groove Cleaner Putting Alignment Club Tee - Durable Green Accessory Gift for Men & Women
BirdieWorks$15.3578 rev
xajie Golf Divot Repair Tool - Foldable Golf Repair Kit with Sturdy Handle & Magnetic Pop-up Button Ball Marker
xajie$5.9290 rev
SYNATANA Golf Divot Repair Tool 3 in 1 Compact Ball Marker Divot Tool Foldable Golf Divot Tool for Repair & Maintain Green Golf Essential Ideal Gift for Golf Enthusiasts White 1 Pack
SYNATANA$15.99106 rev
Trending
90-day click momentumCallaway Ferrule Golf Divot Tool Blue
Callaway$11.624.6★
Callaway 4-in-1 Golf Divot Repair Tool with Magnetic Ball Marker Club Brush Groove Cleaner Zinc Alloy Black
Callaway$14.354.7★
Callaway 4-in-1 Divot Repair Tool Black/Gold One Size
Callaway$15.164.7★
Links Golf Golf Divot Tool 7 in 1 Multipurpose Divot Repair Tool Lightweight and Compact Golf Divot Repair Tool with Ball Marker (Presidents Drip)
Links Golf$15.914.5★
Callaway Ferrule Golf Divot Tool Limited
Callaway$12.724.6★
What buyers say about divot tool
What buyers praise and complain about, mined from review topics.What buyers love
“All around good tool - Callaway quality and look, at a decent price point”
“Great value”
“As advertised”
“easy to use”
“Design is fun”
“without worry about it breaking”
“Convenient size”
“Works good for setting a club to keep the grip off of the ground”
“Love the colors”
“Works well”
What buyers complain about
“quite large”
“Broke within a couple months”
“a bit high in price”
“Didn't really work”
“Feels cheap”
“Not accurate at all”
“Doesnt fit super stroke grips”
“much heavier than I expected”
“they dont stick together”
“these things are thicker than the half dollar coin lmao”
Top return reasons
Common questions
- Is divot tool profitable to sell on Amazon United States?
- The niche generates $818K/yr across 54 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +64.5%. Flapen's verdict: Worth a look (69/100).
- How competitive is the divot tool niche?
- 33 brands and 105 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in divot tool?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.9%.
- When does demand for divot tool peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.9× the quietest.
- What does it cost to enter the divot tool niche?
- Listings span $5.92–$175.11; the average listing price is $18.05 (sweet spot $15–$100). The average incumbent carries 1,602 reviews — the moat a new listing must climb.