Diving Mask
MaybeProducts sell for $39.12 on average, inside the sweet spot. But shoppers spend an estimated $81K a year here, so Diving Mask is a Maybe.
- Flapen Score
- 52 / 100Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 4752
- Market size
- $81K/yr90K searches / yr
- 90-day growth
- +47.4%search demand this quarter
- Competition
- 40%top-5 click share · 27 brands · 107 sellers
Flapen Score
Diving Mask against its category
The dotted line is the Sports & Outdoors average. Past it, Diving Mask is stronger. Inside it, weaker.
Market
The Diving Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Diving Mask 90K times last year and spent an estimated $81K. The top 5 brands take 67% of clicks. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +47.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $81Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- diving masks46K searches a year
02 · Price
A sale here is worth $39.12.
Listings sell for $39.12 on average, from $10.05 to $116.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $39.12 that is $0 to $4K a year per listing.
- Average price
- $39.12inside the $15 to $100 sweet spot
- Price range
- $10.05–$116.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #63 within Water Sports. It carries 2,676 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #63in Water Sports
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 2,676per listing
- Listings tracked
- 51
04 · Newcomers
7 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Diving Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
107
Top-5 brand share
67%
Top 20: 95%
Top-5 click share
40%
Top 20: 74%
Open market
28%
- Brand 121%
- Brand 217%
- Brand 313%
- Brand 410%
- Brand 56%
- Brand 65%
Demand
Diving Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Diving Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- diving masks46K/yr
- scuba diving mask27K/yr
- full face swim mask5K/yr
- anti fog snorkel mask5K/yr
- scuba masks4K/yr
- zipoute snorkel mask full face1K/yr
- snorkel mask with gopro mount3K/yr
- dolfino snorkel mask357/yr
Reviews and returns
What reviews say buyers love and hate about Diving Mask
We read the reviews and the return reasons for every product selling here.
“they leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diving Mask questions
Answered from the same tracked data.









