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Diving Mask

Maybe

Products sell for $39.12 on average, inside the sweet spot. But shoppers spend an estimated $81K a year here, so Diving Mask is a Maybe.

Flapen Score
52
52 / 100
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Market size
$81K/yr90K searches / yr
90-day growth
+47.4%search demand this quarter
Competition
40%top-5 click share · 27 brands · 107 sellers

Flapen Score

Diving Mask against its category

The dotted line is the Sports & Outdoors average. Past it, Diving Mask is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diving Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Diving Mask 90K times last year and spent an estimated $81K. The top 5 brands take 67% of clicks. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+47.4%
Conversion, latest week
2.3%
Market size, estimated
$81Ka year
Peak month
July2.3× the quietest month
Top search term
diving masks46K searches a year

02 · Price

A sale here is worth $39.12.

Listings sell for $39.12 on average, from $10.05 to $116.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $39.12 that is $0 to $4K a year per listing.

Average price
$39.12inside the $15 to $100 sweet spot
Price range
$10.05–$116.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #63 within Water Sports. It carries 2,676 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#63in Water Sports
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,676per listing
Listings tracked
51

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
70 months

Products

Top Diving Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

107

Top-5 brand share

67%

Top 20: 95%

Top-5 click share

40%

Top 20: 74%

Open market

28%

  • Brand 121%
  • Brand 217%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Diving Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Diving Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diving masks46K/yr
  • scuba diving mask27K/yr
  • full face swim mask5K/yr
  • anti fog snorkel mask5K/yr
  • scuba masks4K/yr
  • zipoute snorkel mask full face1K/yr
  • snorkel mask with gopro mount3K/yr
  • dolfino snorkel mask357/yr

Reviews and returns

What reviews say buyers love and hate about Diving Mask

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Leak-Proof”
4.4%of orders come back
“they leak”
A buyer, on “Leak-Proof”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Diving Mask questions

Answered from the same tracked data.