diving mask
Worth a lookShows a sweet-spot price point ($39.12 avg), but a small market ($81K/yr) keeps it on the watch list.
Avg price
Incredible$39.12avg listing price — sweet spot $15–$100
Price range
Great$10.05–$116.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Growth
Good+47.4%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,675.96avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$81K$81K/yr · 90K searches
According to Flapen's Amazon United States niche tracking, diving mask is a $81K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
diving mask market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $59K–$78K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 1.1%
- Avg brand age
- 70 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
107
Top-5 brand share
67%
Top 20: 95%
Top-5 click share
40%
Top 20: 74%
Open market
28%
- W WSTOO21%
- Greatever17%
- CRESSI13%
- AQUA A DIVE SPORTS10%
- EXP VISION6%
- Aegend5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +47.4% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Top diving mask search terms
- diving masks46K/yr
- scuba diving mask27K/yr
- full face swim mask5K/yr
- anti fog snorkel mask5K/yr
- scuba masks4K/yr
- zipoute snorkel mask full face1K/yr
- snorkel mask with gopro mount3K/yr
- dolfino snorkel mask357/yr
Top diving mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WSTOO Swim Goggles with Nose Cover for Ages 5-12 Youth Adults Unisex
W WSTOO$10.094.5★928 rev
WSTOO Swim Goggles with Nose Cover for Ages 5-12 Youth Adults Unisex
W WSTOO$10.084.5★928 rev
Diving mask Anti-Fog Swimming Snorkel mask Suitable for Adults Scuba Dive Swim Snorkeling Goggles Masks
AQUA A DIVE SPORTS$16.034.6★8,687 rev
Greatever G2 Full Face Snorkel Mask with Latest Dry Top System Foldable 180 Degree Panoramic View Snorkeling Mask with Camera Mount Safe Breathing Anti-Leak&Anti-Fog
Greatever$29.694.5★15,707 rev
Greatever Dry Snorkel Set Panoramic Wide View Anti-Fog Scuba Diving Mask Professional Snorkeling Gear for Adults Kids
Greatever$31.594.4★9,715 rev
Newest
by launch date
Greatever Full Face Snorkel Mask Snorkeling Gear for Adults Kids with Latest Dry Top Breathing System and Detachable Camera Mount Foldable Panoramic View Snorkeling Mask Set Anti-Fog & Anti-Leak
Greatever$49.123,789 rev
Cressi Ikarus 2-Lens Masks Clear/Ice Cyan
CRESSI$24.1794 rev
Scuba Prime Pano 3 Scuba Diving Mask Tempered Glass Snorkel Mask Three-Window Scuba Mask No-Leak Dive Mask Silicone Skirt Diving Mask for Snorkeling and Scuba Use TransBlack
Scuba Prime$47.37218 rev
Vvinca Swim Goggles with Nose Cover 2 Pack Wide View Diving Mask Anti-Fog UV No Leak Toddlers Swimming Goggles for Kids 3-12
Vvinca$23.321,010 rev
Full Face Snorkel Mask for Adults Teen Snorkeling Gear with Detachable Camera Mount Panoramic 180 View Anti-Fog Anti-Leak Snorkling Set for Man and Women
Hydroview$30.88742 rev
Trending
90-day click momentumVvinca Swim Goggles with Nose Cover 2 Pack Wide View Diving Mask Anti-Fog UV No Leak Toddlers Swimming Goggles for Kids 3-12
Vvinca$23.324.2★
Cressi Pano 3 & Supernova Dry Mask & Snorkel Kits Black/Yellow
CRESSI$51.044.6★
Cressi Liberty Triside 3-Lens Masks Black/Graphite
CRESSI$57.154.6★
WSTOO Swim Goggles with Nose Cover for Ages 5-12 Youth Adults Unisex
W WSTOO$10.094.5★
Greatever Full Face Snorkel Mask Snorkeling Gear for Adults Kids with Latest Dry Top Breathing System and Detachable Camera Mount Foldable Panoramic View Snorkeling Mask Set Anti-Fog & Anti-Leak
Greatever$49.124.5★
What buyers say about diving mask
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent fit”
“Great value”
“it stayed comfortable the whole time”
“Does not leak”
“Water resistance is great”
“No fog”
“As advertised”
“Easy to use”
“It is durable”
What buyers complain about
“they leak”
“Up and not allow water in”
“DOESN'T WORK”
“Broke after first use”
“HARD TO BREATHE”
“It didn't fit”
“Absolutely garbage”
“This mask is uncomfortable”
“Very frustrating to use”
“it's not cheap”
Top return reasons
Common questions
- Is diving mask profitable to sell on Amazon United States?
- The niche generates $81K/yr across 51 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +47.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the diving mask niche?
- 27 brands and 107 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in diving mask?
- Top complaints mined from reviews: Leak-Proof, Water Resistance, Functionality-Overall. The return rate is 4.4%.
- When does demand for diving mask peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the diving mask niche?
- Listings span $10.05–$116.55; the average listing price is $39.12 (sweet spot $15–$100). The average incumbent carries 2,676 reviews — the moat a new listing must climb.